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Hire Freelance HTML E-mail Developer

HTML stands for Hyper Text Markup Language and HTML email is an email that is formatted like a web page, using colors, graphics, table columns and links. An HTML email developer codes emails so that text can be formatted and images can be added. They may also provide technical support to users and troubleshoot.

What HTML Email Developers Do?

HTML email developers are email designers who specifically create HTML emails. Their most important job is to code HTML email campaigns for the target audience that are appealing and attractive. They create eye-catching HTML emails and newsletters for multiple email clients and platforms and ensure that brand consistency is maintained across all emails. They also use insights from customer data to strategically segment and personalize email messaging. They monitor and improve key performing indicators such as open rate, click rate and conversion rate. They partner with front-end developers to export assets for HTML and CSS-friendly designs.

Most of these professionals work on a project basis and a number of freelance HTML email developers can be found on Guru – the best place to find freelance work online.

If you wish to hire an HTML email developer, make sure your freelancer can:

  • Develop HTML-based emails, landing pages and other online assets.
  • Code HTML and CSS to develop email templates and email contents.
  • Hand-code HTML and JavaScript to develop web pages and HTML based emails.
  • Optimize graphics elements and upload images for image serving.
  • Review/modify client code for adherence to internal and industry best practice.
  • Troubleshoot unique email delivery/rendering issues.
  • Assure emails are proofed and tested against all browsers and devices.
  • Maintain online creative coding archive site housing all client work.
  • Upload creative and send test emails to internal and client resources for approvals.

Qualifications of a HTML E-mail Developer

It is ideal for your freelancer to have the following skills:

  • Strong understanding of email design and development of best practices
  • Skills in HTML email table-based development
  • Strong understanding of development techniques such as interactive email development, including advanced CSS and HTML5
  • HTML hand-coding skills (without the help of a WYSIWYG)
  • Knowledge of SQL fundamentals or other database technologies
  • Experience with graphics packages like Photoshop and Fireworks
  • An eye for detail
  • Ability to multi-task and meet deadlines
  • Excellent communication skills
  • Exceptional problem-solving skills

When hiring freelance HTML e-mail developers, be sure to look at their portfolio and conduct a reference check.

Benefits of a Freelance HTML E-mail Developer

Freelancers stay informed on the changing landscape of email marketing, including trends, best practices and new tools and technologies. They are willing to work round the clock to meet deadlines and turn the project around faster.

Guru Tip:

Before hiring freelancers, make sure to check their profile on Guru for their portfolio, feedback by past employers, ratings, earnings and other information to better understand their skill and experience.

Find the right HTML Email Development freelancer on Guru by posting a job for free, here.

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Jul. 2019

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