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Keyword research is the process of identifying search phrases relevant to a particular product, service, or industrial niche. It is the most important aspect of internet marketing as it helps businesses understand how people search for their products and services online. It helps them create landing pages and optimize all the pages in the website such that maximum traffic can be attracted through organic online search. Typically, keyword research is done to identify keywords relevant to a business. More importantly, it is also used to identify those words that are irrelevant so that money and human effort can be used wisely. It is a cornerstone to all areas of digital marketing including content marketing, in-bound marketing, SEO, and SEM. It helps companies act on actionable data rather than make assumptions about online search behavior of their target audience. If you wish to develop a website for your business, you need to go for the best keyword research services before you start working on your content. This will help drive traffic to your website and increase its productivity for your business.

What Do Keyword Research Experts Do?

Keyword research services use various tools and techniques to identify target search keywords for your business. They give you a set of keywords for each of your products or services as well as informative resources for which the target audience is searching online. Most SEO experts provide keyword lists for Google. You can also ask them to conduct research on search engines like Bing and Yahoo. When you hire SEO keywords experts, you need to give them a briefing about your business, and its products and services. After receiving your briefing, your expert will conduct in-depth analysis using tools such as Google Adwords, SEO Moz, SEMRush, and Hootsuite. These keywords are then scrutinized to eliminate those phrases which may be irrelevant or may not have a buying intent. The final list is then compiled and categorized for ease of use.

You can easily connect with researchers who offer the best keyword research services on some of the top freelance marketplaces, like Guru. Before you hire a freelancer online, you need to ensure that the researcher has:

  • Familiarity with how digital marketing and internet content marketing works

  • Awareness of both white hat and black hat SEO techniques and knows how to drive organic traffic to your website

  • Capability to analyze the list of keywords to look for the most appropriate ones for your business

Qualifications of Keyword Research Experts

Experts are important for the success of your website as their keyword list throws light on the search behavior of your target audience. Here are some of the qualifications of these experts that can help you with your requirements:

  • Professional education and training in digital marketing, content marketing, social media marketing, SEO, and SEM

  • Familiarity with some of the best tools such as Google Keyword Planner, KWFinder, Moz’s Keyword Explorer, and SEM Rush

  • Extensive portfolio of several keyword lists generated for different clients

Benefits of Freelance SEO Keyword Research Services

Hire freelancers on Guru to get your work done, and they can help you:

  • Enrich your website content with appropriate keywords so that people searching for similar products and services arrive at your landing pages

  • Boost sales, subscriptions, and social media likes by driving organic traffic to your website

  • Use suitable phrases in your advertisements so that you don’t waste your money on irrelevant clicks

Guru Tip:

Once a freelancer has been hired, a WorkRoom is created for the job on Guru. Use WorkRooms to communicate with your freelancers and team members, keep track of work, upload files, and manage multiple jobs easily. 

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