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Hire Google Ads Experts & AdWords Marketing Specialists Online

A Google Ads (AdWords) expert creates and manages campaigns on Google Ads, optimizes accounts and budgets, tracks KPIs, and generates reports for measurement and target achievement.

A Google Ads freelancer is an expert in search engine marketing (SEM) and search engine optimization (SEO) principles. A Google Adwords specialist is driven by the goal to help you maximize return on investment (ROI) on your paid search campaigns.

What to Expect from a Google Freelancer with Google Ads Certification

A Google Ads (previously Google AdWords) expert creates effective paid strategies to achieve pre-defined targets and an optimum ROI. They manage your PPC (pay-per-click) budgets and build your account based on the performance of ads that you run. A digital advertising specialist will keep track of your KPIs, identify opportunities to improve campaign performance, and manage reports on a regular basis.

An important part of a Google AdSense experts’ job is to research keywords and create a list of the most effective keywords for audience targeting. The ad campaigns are based on the keywords selected. 

Some Google Ads experts also create engaging copy for the ads. They keep you up-to-date with the latest SEM and PPC trends to ensure that your campaigns adhere to the latest practices. The experts can also work with Google Analytics experts to generate accurate and in-depth reports of your campaigns. The insights thus gained can be used to improve your campaign's performance.

Qualities of a Great Google Ads Expert

When looking to hire a Google Ads freelancer, you should look for someone with the following:

  1. Past experience as a Google Ads manager

  2. In depth understanding of Google Ads as a tool for paid marketing

  3. Knowledge of SEM and online media concepts

  4. Understanding of analytics tools such as Google Analytics, WebTrends, and Tableau

  5. Google Ads certification

  6. Strong analytical and communication skills

  7. Proficiency in using the MS Office Suite, especially the MS Excel software

Why Hire a Google Ads Expert?

The best way for a brand to get to its target audience is to know how to work with search engines. Google Ads is an effective way to generate leads and drive conversions, and an ads specialist is who you need to effectively use its tools.

Here are some reasons why you should hire Google Ads specialists:

Better Results

Google Ads experts know how to navigate through choosing the right keywords, writing the best copy, targeting the right audience, maximizing a budget, and making sense of analytics, giving you better search engine results and a higher return on investment (ROI) on your marketing budget for your Google Ads campaigns.

Proactive Campaign Management

Google Ads campaigns are dynamic and must change based on insights from past search performance. Google Ads experts can proactively manage all campaigns, making changes to the marketing plan as needed.

Use of Best and Up-To-Date Practices

Paid Google Ads, and search engines in general, are constantly evolving. Google Ads experts are always up-to-date with the latest changes and can apply best practices at every step.

How to Write an Effective Google Ads Expert Job Post

Hire a Google Ads expert on Guru today! Browse among hundreds of professionals and request a quote from the ones you like. You can also upload a job post with your own criteria and requirements to easily get interested and qualified candidates in your inbox. Don’t forget to add important details about the project, its timeline, and your budget, too!

Guru Tip:

When getting work done on Guru, the freelance marketplace platform of choice of 3 million employers and freelancers, you can hire multiple freelancers for a job and assign them tasks individually in the WorkRoom. Get work done with security, flexibility, and cost-efficiency. 

Post a job for free on Guru to find a Google Ads freelancer. 

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