Hire Google Ads Specialists Online
A Google AdWords expert creates and manages campaigns on Google Ads (AdWords), optimizes accounts and budgets, tracks KPIs and generates reports for measurement and target achievement.
A Google AdWords freelancer is an expert in search engine marketing (SEM) and search engine optimization (SEO) principles. They are driven by the goal to help you maximize return on investment (ROI) on your paid search campaigns.
What to Expect from Google AdWords Freelancer?
A Google Ads (previously Google AdWords) expert, creates effective paid strategies to achieve your targets and an optimum ROI. They manage your PPC (pay-per-click) budgets and build your account based on performance of ads that you run. They keep track of your KPIs, identify opportunities to improve campaign performance and manage reports on a regular basis.
An important part of a Google AdSense experts’ job is to research keywords and create a list of the most effective keywords for audience targeting. Basis the keywords selected, the ad campaigns are created.
Some Google Ads experts also create engaging copy for the ads. They keep you up-to-date with the latest SEM and PPC trends to ensure that your campaigns adhere to the current trends and latest practices. The experts can also work with Google Analytics experts to generate accurate and in-depth reports of your campaigns. The insights thus gained can be used to improve your campaigns performance.
Qualities of a Great Google AdWords Expert
When looking to hire a Google AdWords freelancer, you should look for someone with the following:
Past experience as a Google AdWords manager
In depth understanding of AdWords as a tool for paid marketing
Knowledge of SEM and online media concepts
Understanding of analytics tools such as Google Analytics, WebTrends and TableauIt
Strong analytical and communication skills
Proficiency in using the MS Office Suite, especially the MS Excel software
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