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Hire the Right Online Advertising Manager

An online advertising manager is responsible for overseeing the digital advertising activities of an organization. The role of advertising campaigns experts varies based on the type of business that they are managing. It can include creating a strategy for advertising, implementation of the strategy and supervision of the advertising team. They are responsible for estimating campaign budgets, approving ad materials and evaluating campaign performances.

Services Offered by an Advertising Manager

It has become more important than ever to build an online presence in the age of internet and digital revolution. Businesses of all sizes require advertising and promotions managers to generate more traffic in order to sell their products/services online. Businesses in different industries can benefit from hiring a freelancer who specializes in online advertising.

What Online Advertising Managers Can Do

The job of advertising and promotions managers begins with overseeing a team of advertising staff. They are advertising concepts experts who are responsible for your brand’s online media presence.

An advertising account manager can do help you with:

  • Planning and launching digital advertising and media campaigns across different digital channels.
  • Proactive monitoring of accounts’ performances, identifying opportunities for optimization and implementing changes.
  • Developing your SEO content strategy and optimizing your website(s) and online content with the support of advertising copy writers.
  • Managing SEO, PPC and social media campaigns.
  • Managing email marketing campaigns.
  • Analyzing account data, compiling reports and producing data visualizations for client evaluation.
  • Analysis of competitors’ presence, spends and other digital marketing initiatives related to campaigns and advertising.
  • Mentoring online advertising campaigns experts and assigning tasks.
  • Keeping up-to-date with the latest trends in the digital advertising domain.
  • Conducting A/B tests and conversion rate tests.

How to Find a Quality Online Advertising Manager

When you want to find freelancers to address your digital advertising needs, make sure the advertising managers have:

  • A deep understanding and in-depth knowledge of the digital landscape and digital media trends.
  • The ability to perform strong quality check.
  • Real time monitoring and optimization abilities.
  • Years of experience, preferably in a digital advertising agency specializing in digital campaigns, digital media and analytics.
  • Excellent communication skills.
  • Excellent management skills.
  • Knowledge of copywriting and experience in having managed team of advertising copy writers.
  • Excellent analytical skills and rely on reliable data to make decisions.

Guru Tip: Guru allows you to keep track of your freelance consultants’ work using individual Work Rooms. Tracking their timeline can provide you valuable insights into their performance.

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Sep. 2019

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