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Hire a Freelance Pinterest Expert

Pinterest is a social network that allows users to visually share and discover new interests by posting images or videos to their own or others' boards. Images uploaded by users are called Pins and may be organized into Pinboards, which may be customized, themed and followed by other users. Users can also like or repin content shared by other pinners. A professional who is well-versed with the Pinterest social network is known as a Pinterest Expert.

What Do Freelance Pinterest Experts Do?

Though Pinterest seems like a social network to find DIY ideas and design inspirations, a number of big and small businesses actually use it to drive traffic to their websites and thus push their products into the market. The job of a Pinterest expert is similar to that of a social media marketer. A Pinterest expert or a Pinterest marketing expert sets up new Pinterest accounts for clients and optimizes their Pinterest profiles with SEO keywords. They apply to relevant group boards, design the pins and schedule them at the optimum time, monitor the promoted campaigns and evaluate the web traffic generated. They organize a weekly pinning schedule, pin to group boards to increase visibility and traffic, and even apply to new group boards.

A Pinterest marketing expert may also provide other social media marketing services such as social media advertising and promotion across other social media networks. Most of these experts are freelancers and often bid for freelance work online and take up a couple of projects a time.

If you wish to hire a Pinterest expert, make sure your freelance Pinterest expert can:

  • Curate content for Pinterest using data from SEO, Pinterest and site metrics.

  • Write Pinterest friendly copy to optimize pins for engagement and traffic.

  • Work with editorial and design to create custom pins for blog posts, landing pages and YouTube videos.

  • Set up Tailwind to schedule Pins.

  • Update past posts with new images and fresh pins and tidy up pin boards.

  • Collaborate with SEO to monitor trends.

  • Spot trends in Pin design.

  • Analyze and report on tests, traffic and Pinterest metrics.

Qualifications of Freelance Pinterest Expert

It is ideal for your freelance Pinterest expert to have the following skills:

  • Professional education or relevant experience in Marketing, Business, Communication or Journalism

  • Functional knowledge of creating engaging and strategic content for Pinterest

  • Knowledge of Google Analytics

  • Know-how of the internet

  • Excellent communication skills

  • Passion for social media 

  • An eye for detail with superior organizational skills

When you hire a Pinterest expert, make sure to do a reference check and speak to their previous clients.

Benefits of Hiring Freelance Pinterest Experts

A Pinterest expert connects you with the required audience and ensures your pins are reaching them. They take care of all the nuances and the tiniest of details, like the number of pins that should be posted or what time of the day the pin should be up.

Guru Tip:

Guru’s Status Update feature helps you keep track of your Freelancer’s progress on the job. Depending on your Agreement, use this feature on our professional freelance website to check your Freelancer’s due date for tasks, billable hours and invoices.

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