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How Retail Marketing Professionals Can Help You

Retail marketing entails the different activities performed by a retailer in the promotion and sales of goods and services of a company to the end-user or customer. The major type of strategy used by the retailers is what is known as the four P’s of retail marketing, and they are the product, price, place, and promotion. Products can either be hard (durable) like electronics, gym equipment or soft products like clothes, perishable items. Price is the total amount the good or service cost in addition to the overhead cost which is usually the retailer’s profit. The place is where the retailer interacts with the end-user leading to the purchase of good items. It can be a physical location or non-physical such as an online cloth store. Promotion is the last step, and it involves the advertising, sales promotion, and publicity. Hiring a freelance retail marketing expert can be done on Guru.

Retail marketing entails the different activities performed by a retailer in the promotion and sales of goods and services of a company to the end-user or customer. The major type of strategy used by the retailers is what is known as the four P’s of retail marketing, and they are the product, price, place, and promotion. Products can either be hard (durable) like electronics, gym equipment or soft products like clothes, perishable items. Price is the total amount the good or service cost in addition to the overhead cost which is usually the retailer’s profit. The place is where the retailer interacts with the end-user leading to the purchase of good items. It can be a physical location or non-physical such as an online cloth store. Promotion is the last step, and it involves the advertising, sales promotion, and publicity. Hiring a freelance retail marketing expert can be done on Guru.

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