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Skills

  • Brand Development
  • Brand Positioning Strategies
  • Brand Strategy
  • Business Strategy
  • Career Coach
  • Career Coaching
  • Consumer Behavior
  • Consumer Branding
  • Consumer Culture
  • Marketing
  • Personal Branding
  • Project Management
  • Project Manager
  • Qualitative Research
  • Strategy Development

Services

  • QUALITATIVE RESEARCH AND BRAND STRATEGY

    $175/hr Starting at $1K Ongoing

    Dedicated Resource

    Design and Lead Effective and Strategic Consumer Research Provide Insight Analysis and Action Focused Presentations/Deliverables: Exceptional Brand/Project Management Senior Level Account Management for...

    Brand DevelopmentBrand Positioning StrategiesBrand StrategyBusiness StrategyCareer Coach

About

Strategic. Innovative. Experienced. I deliver deep, actionable insights and strategy within a collaborative and solution focused approach.

Passionate about branding. Motivated by innovative collaboration. I am known for strategic problem solving, team leadership, and deep consumer understanding.

In my career as a "jack of all trades, master of none"...in other words, an Advertising Agency Account Executive, I directed a variety of accounts like Kraft, Coors, 7 Eleven, Budweiser, Diamond Walnuts, and Stri Dex at agencies like J. Walter Thompson, McCann Erickson Worldgroup and The Integer Group to create national and international marketing and advertising campaigns.

From brand strategy, pitching new business, uncovering consumer insights to overseeing ad creation and production, I have a hand in successfully managing teams and clients to deliver best in class work.

Always drawn to the consumer insights part of my "jack of all trades" role, I now bring the unique and valuable perspective of high level client and team management to my current focus as insight and brand strategy specialist.

I partner with companies in a variety of segments to develop and lead dynamic, creative and actionable customer insight studies.

For brands like Ingrid and Isabel Maternity, Target, WikiHow, and Mattson Co. Food Innovation, as well as start ups both here in San Francisco and nationally, my studies are designed to provide deep insight into the customer journey, and actionable business and brand strategies.

I have a unique ability to connect with customers to uncover real pain points, needs and patterns through a powerfully relatable approach. Whether it is a one on one video "chat", Focus Group or a year long intensive Mobile Ethnography, our methods get you to the most personal and relevant challenges your customers face.

Insights to strengthen your mission, brand strategy, product innovation, retail strategy, customer service, messaging, and company culture.

In sum, I bring the power, processes, and proven results of over 20 years in the advertising, branding and consumer insights business to your business.