Life's messy, UX too — I deal with both!
Hi, I'm Swati, a UX researcher and strategist with a background in Psychology and a Diploma in Guidance & Counselling. Stories connect us all—they're central to both creating meaningful digital experiences and personal growth journeys. I specialize in user research, market research, persona/journey mapping, UX audits, transforming UX writing, insights into actionable strategies.
I also offer life coaching for those feeling stuck or overwhelmed & navigating life's challenges. Whether you want to redefine your life or your product, I've got you covered!