Fractional Product Manager — Practical, Strategic, and Hands-On. Driving growth through smarter UX, activation, and retention.

I’m Tanya Rofman, a Senior Product Leader and Founder of Velonova.io, where I provide Product Management as a Service (PMaaS) for SaaS companies and scaling startups.

With 10+ years in senior product management roles, I help teams transform strategy into execution and create products that drive growth. My work spans SaaS, ad-tech, messaging, marketing, social media, travel-tech, and GenAI—always with a focus on refining the user experience and aligning it with business goals.

How I create impact:

User Experience & Flow Optimization: I specialize in refining UX flows, conducting user interviews, and diagnosing friction points to create seamless, intuitive journeys.

Onboarding & Retention: From sign-up to long-term engagement, I design and optimize activation funnels that improve conversion and keep users coming back.

Product Strategy & Roadmapping: Aligning vision with execution, prioritizing initiatives, and ensuring product-market fit.

Data-Driven Growth: Using frameworks like AARRR, JTBD, and MED vs MVP to run experiments and measure what really matters.

Team & Stakeholder Alignment: Building bridges between Product, R&D, Design, and Marketing, while coaching PMs to strengthen product culture.

What sets me apart: I combine strategic vision with hands-on execution. I don’t just deliver a roadmap; I roll up my sleeves to refine the details, run user sessions, and ensure every release serves both the user and the business.

Work Terms

Availability: Flexible across US/EU time zones, based in GMT+2 (Israel).

Communication: Responsive via Slack, Zoom/Google Meet; structured updates and fast feedback loops.

Payment: Project-based or hourly; standard terms with clear milestones.

Approach: Transparent collaboration, data-driven decisions, and user-first mindset.