I’m a marketing strategist and online growth specialist here, at Let's Tailor. With over a decade of hands-on experience helping brands stand out, scale, and connect meaningfully with their audiences. I hold a Master’s in International Marketing (Distinction) and a First-Class Bachelor’s in Business Management with Enterprise & Entrepreneurship, both from London South Bank University.
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Since founding and leading my own company in 2015, I’ve worn every hat—from crafting SEO-driven content strategies and building cohesive brand identities to executing data-backed social media campaigns and refining customer journeys. Today, as Growth & Marketing Specialist at Let’s Tailor Design, I combine that entrepreneurial agility with a deep understanding of the latest AI-powered tactics, including Generative Engine Optimisation (GEO), to drive visibility and engagement in an increasingly competitive digital landscape.
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My core strengths include:
Search & Content Strategy: Elevating brands through targeted SEO, AEO/AIO techniques, and GEO best practices so they become preferred “answer sources” for generative AI engines.
Branding & Storytelling: Crafting authentic narratives that resonate emotionally and build lasting trust.
Social & Community Marketing: Designing campaigns that spark conversation, foster community, and turn followers into advocates.
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When I’m not experimenting with the next evolution of AI-driven marketing, you’ll find me sharing insights in industry forums, mentoring emerging marketers or exploring London’s creative scene for fresh inspiration. Let’s collaborate to transform your brand’s potential into measurable growth.I’m a marketing strategist and online growth specialist here, at Let's Tailor. With over a decade of hands-on experience helping brands stand out, scale, and connect meaningfully with their audiences. I hold a Master’s in International Marketing (Distinction) and a First-Class Bachelor’s in Business Management with Enterprise & Entrepreneurship, both from London South Bank University.
​
Since founding and leading my own company in 2015, I’ve worn every hat—from crafting SEO-driven content strategies and building cohesive brand identities to executing data-backed social media campaigns and refining customer journeys. Today, as Growth & Marketing Specialist at Let’s Tailor Design, I combine that entrepreneurial agility with a deep understanding of the latest AI-powered tactics, including Generative Engine Optimisation (GEO), to drive visibility and engagement in an increasingly competitive digital landscape.
​
My core strengths include:
Search & Content Strategy: Elevating brands through targeted SEO, AEO/AIO techniques, and GEO best practices so they become preferred “answer sources” for generative AI engines.
Branding & Storytelling: Crafting authentic narratives that resonate emotionally and build lasting trust.
Social & Community Marketing: Designing campaigns that spark conversation and turn followers into advocates.