I am a marketing guru who can help you solve your toughest business problems. A great brand tells a great story, I'll help you tell yours.
I bring 20+ years agency- and client-side integrated marketing expertise working in a variety of industries including travel and tourism, consumer packaged goods, retail, healthcare, insurance, financial services, energy, and direct sales.
I began my career with the Omnicom family of agencies where he worked at TracyLocke, DDB, and Targetbase in a variety of roles gaining experience in multiple disciplines. I also held management roles at TM Advertising (McCann) and The Richards Group. Client-side experience includes American Airlines, TXU Energy, SourceHOV, and Regal Ware.
Major career accomplishments include:
• Leading the re-branding of Saladmaster, the flagship brand of Regal Ware, a direct seller of premier cookware. That work included defining the brand’s positioning, value proposition, core values, key target audiences, and key competitors and then leading the development of a new world-wide website, custom CRM system, and email marketing/loyalty program. The brand’s relaunch was supported with a global Google advertising campaign including search, display, YouTube, contextual targeting, remarketing, and Gmail advertising.
• The strategy for Pier 1 Import’s $150 million online store front. The site was positioned to bring the in-store experience online and was supported with print, television, radio, and email marketing.
• The strategy and development of American Airlines AAdvantage “Milestones”, an online travel guide where American partnered with the tourism boards of cities from all around the world to promote travel to those cities via American Airlines. Featured destinations included London, Paris, Rome, Vancouver, Beijing, Buenos Aires, and Rio de Janeiro.
• The strategy for the world-wide relaunch of Pampers.com and the supporting email program that was critical in helping Pampers regain #1 market share.
Work Terms
I am flexible in my terms. My general approach for hourly work is to bill weekly based on actual hours spent.
For fixed price projects, I normally require half up-front and the balance at project completion.