I am a paid media expert with 15 years of experience specializing in Google Ads, Bing Ads, Facebook, LinkedIn, Twitter, Google Analytics, & Tag Management.

I specialize in paid digital media. PPC on Adwords, Bing, Facebook, Twitter, YouTube, Google Display & Remarketing. My main focus is to use online and offline data to capture as much information possible to find a true ROI for any client. Every meaningful interaction that occurs by way of a digital media channel (paid or organic) should be measured. I rely heavily on Google Analytics, and Google tag manager for reporting and measurement of campaigns.

Closed loop optimization is a passion of mine. Tracking an actual sale back to a keyword (search term) or individual ad level is very powerful. Knowing which keywords and ads drive actual sales greatly influences bid strategies in any paid media account. I work on closing the loop as much as possible, and the results are amazing when enough data is available to make optimization decisions based on real sales figures.

Landing page creation and optimization tools can be a very useful asset to me when analyzing paid search performance. I have done some pretty advanced A/B landing page testing, and have worked closely on a number of projects with CRO experts.

Overall, I am a well-rounded digital marketing guy and love analyzing, talking strategy and collaborating with other passionate people in the field.

Work Terms

I am open to hourly or permanent positions. Terms can be negotiated depending on the project scope.