For all your 'writing' needs
A post graduate in market research and communications, I worked in the market research and media industry for 12 years. I then decided to freelance in the arena of content marketing, graduating and self-learning my way towards providing internet marketing services to clients in the US, UK and Australia. Am extremely professional and goal oriented.
Self Employed Sep 2009 till date
- Executed search engine strategies for businesses that included content creation and management, social media, Search Engine Optimization.
- Analyzed data across various demographics and digital metrics to fine tune internet marketing strategies.
- Performed lead generation and link building activities for various client.
- Worked across niches like travel, self-help, e-commerce, car rentals, online education and more.
TNS India Ltd (now Kantar Operations) 2007 – 2009
- Associate Vice President of the Research Group, established and then managed the research division.
- Was responsible for the overall strategy for internal revenue conversions, project deliveries, and training.
- Prepared documents and presentations for clients ensuring client retention and repeat projects.
Agro Tech Foods Ltd (now Conagra India) 2002 – 2007
- As Marketing Services Manager for the company, executed and planned all research needs and media planning.
- Ensured key consumer insights leading to the launch of Sundrop Blend Oils, ACT II popcorn flavours.
NFO India (now TNS India) 1997– 2002
- Joined as a Research Executive and moved up to the position of Research Manager in less than 5 years.
- Research partners with various clients including Cadbury’s, Godrej Group, P&G, Marico, and more.
- Executed projects involving product testing, communications testing, tracking models, new product development.
Interests and Hobbies
Writing, Reading, Travel, Hiking and Trekking, Blogging (shiwanigurwara.com)