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Skills

  • Web Copy
  • Headlines
  • Tagline
  • Pack Copy
  • Subhead Writing
  • Ad Concepts
  • Concepts
  • Taglines
  • Brochures
  • Entrepreneurship
  • Marketing
  • Research
  • Scripting
  • Academic Writing
  • Ad Campaigns

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Services

  • 30 000 reasons to hire me

    $45/hr Starting at $200 Ongoing

    Dedicated Resource

    With 30 000+ hours as a Senior copywriter, I write compelling copy from big brand conceptual ad agency campaigns to web copy/SEO/brochures/radio spots/TV/video scripts/jingles/pack copy/taglines/names...

    Ad CampaignsBrandingLanding PagesTaglines
  • All-round global training

    $45/hr Starting at $200 Ongoing

    Dedicated Resource

    ...

    Brand NamesCopy WritingHeadlinesMedical WritingPack Copy
  • Around the world 3 times

    $45/hr Starting at $200 Ongoing

    Dedicated Resource

    I've won 3 Clio finalists for ad excellence worldwide - a print campaign for a cosmetics range, a billboard ad for shoes and a TV commercial for ground coffee. I named and tag-lined all 3.

    BillboardsBrochuresPrint Ads
  • 2 years in Market Research before 1 word

    $45/hr Starting at $200 Ongoing

    Dedicated Resource

    2 years in Market Research first (admittedly with all my spare moments hanging out in the agency creative department) gave me the marketing ability to know WHY long before I wrote one word of HOW.

    Market Research
  • Brochures/web copy, 2 for the price of 1

    $45/hr Starting at $200 Ongoing

    Dedicated Resource

    A website could be viewed as a selling brochure online. Interesting, creative and informative, my copy works. From brochure to web-copy. Or web copy to brochure. That's 2 for the price of 1 savings.

    BrochuresCopy WritingHeadlinesMedical WritingSelling
  • My leaflets grew branches

    $45/hr Starting at $200 Ongoing

    Dedicated Resource

    ...

    EntrepreneurshipLeaflets

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About

HEAVYWEIGHT COPYWRITER TURNS LIGHTWEIGHT.

Round one in my fight to be an advertising copywriter. Ding.

Dodge the blows from lightweight (which accurately describes the heft of your salary). Through to middleweight (a miniature wage increase). And finally reach the Heavyweight ad agency prize. A world champ’s substantial purse.

My trainers? BBD&O. Y & R. McCann Erikson. Lintas SCCB. Grey Advertising. Hunt Lascaris. Tequila. Yourselves.

Now, with 3 Clio award finalists for ad excellence worldwide and over 35 000 hours with both international and smaller online brands, my creativity should be beyond OK. More like KO.

So why lightweight now?

In tight-fisted times like these, I’m prepared to go back so you can go forward. My heavyweight title stays. It’s my billing that’s turning lightweight.

For freelance copy, concepts, campaigns and content, find out how my heavyweight knockdown punch can help you build up your business.

WENDY BENNETT. HEAVYWEIGHT COPYWRITER. NOT RESTING ON MY TITLE.

VERSUS:

About Us pages – web sites
Account holders magazines
Account stuffers
Advertising postcards
Advertorial
App copy
Audio visual scripts

Billboards
Body/feature copy
Book blurbs
Broadsheets
Brochures
Business plans

Cartoon script-writing
Client profiles
Corporate concept invitations

Direct response letters/mailers

Flyers

Greeting cards

Headlines

Info on product pack/bottle/tube/etcetera
In-store newspapers
In-store promotional material
In-store radio station scripts

Jingle lyrics and production

Landing pages – web sites

Magazine advertising
Mailers - letters and e-mailers
Menu's
New product names


Pamphlets
Posters
Press releases
Print advertising
Proofreading of all of the above

Radio spots


Sales letters
Strap/taglines/slogans
Sub-heads
Swing tags

TV commercials

Website copy/content writing

Work Terms

I prefer to work for fixed rates.
I don't work weekends although for a favorite client I might make a small exception.
I factor in time zones and keep you up to date by email or Skype. I never miss a deadline. Ever. And I don't start work without the full details. Payment-wise I'd like 50% upfront and the balance to be paid through Guru Safepay within 3 days of receipt of final copy.

I work to a rough draft first, followed by discussion with you and then proceed to final copy.

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