Experience in digital marketing industry:
5 years+ experience in the digital marketing industry, good knowledge of Instagram and programmatic platforms, professional in Chinese social media content strategy and advertising planning, launching campaign with international vision and local awareness.
Professional competence:
Manage and develop annual advertising plan for more than 11+ Fashion&luxury brands, 8+ furniture&lifestyle brand as well as other niche industry such as auto parts brand, chemical fertilizer brand, machine tool brand, etc.
Launched paid media activities and deeply understand Chinese paid media algorithm systems and integrated marketing, with market analysis and data mining capabilities. Setting the strategy and reach KPI as well as optimize performance with a growth mind-set.
Management and business development:
Be skilled in handle multi-task, allocate manpower, improving work efficiency. Yingying has a strong reserve of resources in China, including Chinese online advertising platforms and e-commerce resources such as Alibaba and Tmall.