I turn ad spend into real results — data-driven Meta Ads, lead generation & social media growth that actually moves the needle.
I'm Zohaib Ali, a Digital Marketing Specialist based in Islamabad, Pakistan, with a passion for one thing — making every rupee of your ad budget count. I don't just run campaigns; I build performance systems that generate real leads, real reach, and real ROI.
With 3+ years of hands-on experience across paid advertising and organic social media, I've worked with companies ranging from fast-growing startups to large-scale enterprises. At Digillama, I built Pakistan Global Alumni Network's entire digital presence from scratch — scaling it across Meta, LinkedIn, X, TikTok, and YouTube — generating 1.3M+ impressions, 700K+ reach, and maintaining a cost-per-result of just Rs 9.54 on a budget exceeding Rs 300,000+. On LinkedIn, I drove 45,000+ impressions with a 4.7% CTR and $0.12 CPC, well ahead of industry benchmarks. On X, I achieved a 5.7% engagement rate and $0.03 cost-per-result — 2x to 3x above platform averages.
Currently, I serve as Digital Media Expert at Habib Rafiq (Pvt) Limited, one of Pakistan's most reputable real estate developers, where I manage multi-platform content and Meta advertising strategies for premium projects including Capital Smart City and Lahore Smart City.
How I Work
I believe great digital marketing isn't about spending more — it's about spending smarter. My approach combines precise audience targeting, creative testing, data analysis, and continuous optimization to squeeze maximum performance out of every campaign. I don't disappear after setup. I monitor, report, and refine until the numbers reflect the results you hired me for.
My Values
Transparency is everything to me. You'll always know how your campaigns are performing, what's working, what isn't, and exactly what I'm doing about it. I treat every client's budget as if it were my own — carefully, strategically, and with full accountability.
A Little Personal
Outside of marketing, I'm deeply interested in technology and digital trends — which is probably why I enjoy the constantly evolving world of social media advertising so much. I'm a CS graduate from Arid Agriculture University, Rawalpindi, which gave me a strong analytical foundation that I apply every day in campaign optimization and performance reporting. When I'm not behind a screen analyzing ad data, I enjoy following the latest developments in AI and digital marketing tools to stay ahead of the curve for my clients.
Work Terms
I am available Monday through Saturday, 9:00 AM to 9:00 PM (PKT / UTC+5). I typically respond to all messages within 2–4 hours during working hours. For urgent matters, same-day responses are guaranteed. I observe Pakistani public holidays and will communicate any planned time off in advance.
💳 Payment Terms
I work on a milestone-based payment structure to keep things transparent and low-risk for both parties. For new clients, I require 50% upfront before project kickoff and 50% upon delivery and approval. For ongoing monthly retainers (social media management, ad campaign management), payment is due at the start of each billing cycle. I accept payments through Guru's SafePay system exclusively, which protects both the client and myself throughout the engagement.
💬 Preferred Communication Style
I prefer clear, structured communication. Guru's messaging platform is my primary channel for all project discussions, updates, and file sharing. For onboarding and strategy sessions, I'm happy to connect via Zoom or Google Meet. I provide weekly performance updates for all ongoing campaigns and a detailed end-of-month report summarizing results, insights, and next steps. I value clients who share clear goals and feedback — the more context you give me, the better results I can deliver.