🔝 Top Ranked Requirements
1. Adobe/AEM Architect: Expert-level structuring of Adobe Analytics (segments, dimensions, templates). This is the "heavy lift" of the role.
2. The "Storyteller" (Strategy Bridge): 5+ years of experience turning data into strategic recommendations for Creative and Strategy teams.
3. Technical Data Handling: Hands-on proficiency with SQL/Python for ETL and data cleaning, and BI tools (Domo, Tableau, Looker) for automation.
4. Governance Lead: The ability to create "durable" frameworks—naming conventions, tagging plans, and intake processes—that ensure data stays clean year-over-year.
🛠️ Core Responsibilities (The "What")
• Design & Implement: Build measurement frameworks and "always-on" tracking structures that reduce manual ad-hoc work.
• Collaborate: Partner with AEM Architects and Engineers to ensure site architecture aligns with analytics needs.
• Consult: Serve as the internal expert, training teams on analytics fluency and delivering insights that influence campaign optimizations.
• Standardize: Manage the "boring but critical" stuff: UTM tools (Bitly), metadata frameworks, and vendor data intake.
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