Ongoing SEO & Digital Marketing Specialist (Long-Term, Multi-Brand)
Although we are up for suggestions always, we are very detailed and structured. We keep detailed checklists and expect all lists to be done thoroughly, we also intend to use as many tools as possible to reduce man hours, so that we extend this offering to our other brands.
Job Type: Ongoing / Long-Term Contract Estimated Duration: 12+ monthsC ommitment: 10–20 hours per week (flexible)Project Tracking: All work must be logged and tracked in Zoho ProjectsBrands: Altitude Roofing · The Squeeze · TradeCore Construction
🧭 Project Overview
We’re seeking an experienced SEO & Digital Marketing Specialist to manage and automate our keyword and backlink strategies across three established New Brunswick brands:
🏠 Altitude Roofing – Roofing and exterior services
☕ The Squeeze – Café and smoothie bar focused on healthy local food
🧱 TradeCore Construction – General contracting and renovations
This role blends technical SEO, automation, content strategy, and reporting. You’ll be responsible for increasing rankings, backlinks, and conversions across all three brands — while ensuring every task, report, and deliverable is tracked through Zoho Projects.
🎯 Our Goals (Per Brand)
We’re building a long-term SEO ecosystem that compounds every month. Over the next year, we expect consistent, measurable progress built on three pillars:
🔗 Backlink Growth
Build 10 new high-quality backlinks per month (DA 25+).
Focus on local, industry, and supplier-related links — not mass submissions.
Maintain and monitor backlinks through Moz; replace lost links proactively.
🔑 On-Site Optimization
Perform 4–6 on-page optimizations per month, improving titles, metadata, internal linking, and keyword density.
Review Google Search Console weekly for low-CTR pages and implement fixes.
Ensure new blogs and landing pages are keyword-mapped and optimized before publishing.
📄 New Content & Pages
Publish or coordinate 2–4 new SEO-optimized pages each month, including:
Blog posts targeting long-tail local keywords.
Service or location pages expanding geographic reach.
Resource or “pillar” pages that attract backlinks.
Track all URLs and rankings in the Keyword Tracker Sheet.
🔗 Core ResponsibilitiesBacklink Strategy
Implement and manage our automated backlink system (Moz + Make.com + Google Sheets + Zoho CRM).
Conduct weekly competitor link analysis using Moz Link Intersect.
Manage outreach campaigns to suppliers, trade partners, local blogs, and directories.
Maintain the Backlink Radar tracker — new, lost, and pending links.
Produce monthly backlink performance summaries for each brand.
Keyword Strategy
Build and refresh keyword clusters for each brand every 60 days.
Use Moz Keyword Explorer + Google Search Console for gap analysis and tracking.
Optimize existing content around priority keywords; map new keywords to future content.
Deliver monthly keyword growth and ranking reports.
Automation & Reporting
All SEO work and reporting must be logged in Zoho Projects with clear milestones.
Manage Make.com automations linking Moz → GPT → Google Sheets → Zoho.
Provide automated weekly and monthly SEO Health Reports with backlink and keyword KPIs.
🧰 Tools You’ll Use
Moz Pro / Moz API
Google Search Console & GA4
Zoho Projects / Zoho CRM / Zoho Social
Make.com (Integromat)
Google Sheets + GPT automation
🔁 Recurring Workflow (Tracked in Zoho Projects)
Weekly
Monthly
Add 25–40 backlinks
Complete 4–6 on-page optimizations
Publish 2–4 new pages (blogs, services, or locations)
Run full backlink and keyword audit
Submit updated sitemap to Google
Quarterly
Deep competitor and keyword gap analysis
Create or refresh one major resource / pillar content piece
Present progress summary report across all three brands
🧩 Ideal Candidate
3+ years of professional SEO experience (technical + content)
Proven record of achieving consistent backlink growth and ranking improvements
Skilled in Moz, Make.com, and Zoho suite
Strong grasp of local SEO, keyword mapping, and content optimization
Analytical, detail-oriented, and comfortable working with automations
Excellent written English and communication skills
Bonus: background in construction, trades, or hospitality
💵 Terms
Long-term hourly contract through Guru.com WorkRoom
All work and deliverables tracked via Zoho Projects
Weekly or milestone-based payments
Flexible hours, results-driven expectations
📩 How to Apply
Please include:
A short overview of your SEO experience.
Examples of backlink and keyword growth you’ve delivered.
Details on any automations you’ve built (Moz API, Make.com, Zoho, etc.).
Note: This is a long-term role supporting three active brands.We’re looking for a dedicated expert who can help us build and maintain a high-performance SEO engine — not just run campaigns.
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