Book Launch &Growth Marketing Specialist

🧾 JOB OVERVIEW
I am looking for a highly skilled marketing operator to help launch and scale my book:
MY DAD IS MY COACH… AND IT SUCKS
(How Parent Coaches Can Build Great Athletes Without Losing Their Kids)

This is not a one-time marketing project. This is the launch of a brand and business ecosystem built around:
Book sales (Amazon + direct)
Parent workshops
Bulk sales to youth organizations
Speaking and consulting opportunities

I am looking for someone who can plan, execute, and optimize a full launch strategy, not just post content.
🎯 OBJECTIVES
The goal of this role is to:
Drive book sales (Amazon + direct)
Build a parent + coach audience
Generate inbound leads from:
Youth sports organizations
Rec departments
AAU programs
Position me as a thought leader in youth sports parenting

📦 SCOPE OF WORK1. Launch Strategy Execution
Build and execute a 30–60 day launch plan
Coordinate content, email, and outreach efforts
Ensure all pieces (content, landing page, funnel) are aligned
2. Content Strategy & Execution
Develop weekly content plan (short-form video + posts)
Repurpose book content into:
Instagram / TikTok / LinkedIn posts
Reels (scripts + direction)
Work with me to extract ideas from the book and turn them into content
3. Funnel & Landing Page Optimization
Help structure and optimize landing page (Framer)
Create lead capture strategy (free guide, email list, etc.)
Improve conversion from visitor → buyer
4. Email Marketing
Build and manage a basic email funnel:
Welcome sequence
Value emails
Book promotion
Write or assist with copy
5. Outreach Strategy (HIGH PRIORITY)
Build and execute outreach strategy to:
Rec departments
Youth basketball organizations
AAU programs
Help craft messaging and track responses
6. Analytics & Optimization
Track what’s working (content, traffic, conversions)
Adjust strategy based on performance

🎯 IDEAL CANDIDATE
You are NOT just a social media manager.
You are:
A growth marketer or launch strategist
Someone who understands funnels, content, and conversions
Experienced in launching:
Books
Personal brands
Courses or info products
Must Have:
Proven experience with product or book launches
Strong understanding of:
Social media growth (IG, TikTok, LinkedIn)
Landing pages & conversion
Email marketing
Ability to think strategically AND execute
Bonus (Strong Preference):
Experience in sports, parenting, or coaching space
Experience selling to organizations (B2B outreach)
Familiarity with Amazon book launches

🚫 WHAT I DO NOT NEED
Someone who only schedules posts
Someone who only designs graphics
Someone without a clear strategy mindset
Generic “social media managers”

💬 TO APPLY
Please include:
Examples of launches you’ve worked on
A brief outline of how you would approach this launch
What you believe is the most important lever for success in this project
Bonus:
If you’ve worked on anything related to parenting, sports, or coaching — please share.

⏱ TIMELINE
Looking to begin immediately.
Initial engagement: 30–60 days (launch phase)
Potential for long-term role if successful

“Please include the word ‘FIG’ in your response so I know you’ve read this fully.”

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