Brand Identity Guideline Manual

Brand Identity Guideline Manual is needed for our franchise development firm business, which operates four different websites utilizing the same basic logo design and theme. The websites work together to provide comprehensive group of services for our customers.

Note: DO NOT reply to this posting unless you can demonstrate real world examples of pervious work. Do not reply with “canned auto replies” or they will be auto detailed.

Design template and use of ChatGPT for this manual is fine, but the finished product needs to match our business brand and model.

Special need: design and typography are important but, being able to convey the vision and positioning is key to this being a successful project

A brand standards guide is a document that outlines the rules and standards for how a brand should be presented. It typically includes:
Logos: Guidelines for using full logos, secondary logos, and icons.
Color Palette: Specifications for primary and secondary colors.
Typography: Details on font styles, sizes, and spacing.
Imagery: Guidelines for photos, illustrations, and artwork.
Voice and Tone: Instructions on how the brand uses language and emotion.
Importantly:
Messaging of the brand: defining the depth of experience, and expertise.

An example, you can refer to the SHRM Brand Standards Guide, which provides detailed instructions on accurately reflecting their brand in all materials and communications. Link: https://www.shrm.org/content/dam/en/shrm/brands/master-brand/swatches/brand-guide.pdf

Timeline: 30 to 45 days
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