Brand: BabyDrip
Industry: Baby & Children's Fashion
Product Focus: Baby clothing for newborns–24 months
Target Audience: Parents, Expectant Parents, Baby Boutiques, Small Businesses & Entrepreneurs
About BabyDrip
BabyDrip is an emerging premium children's fashion brand offering stylish, quality clothing for babies from newborn to 24 months, with plans to expand to children up to 12 years.
In addition to direct-to-consumer sales, BabyDrip offers a wholesale reseller service program for boutiques, retailers, small businesses, and entrepreneurs interested in purchasing BabyDrip products in bulk for resale.
We are looking for a creative, strategic individual who can help build the BabyDrip brand, attract the right audiences, increase website traffic, generate sales, and grow our wholesale reseller customer base.
This is not simply a social media posting position. We want someone who understands content creation, graphic design, audience targeting, B2C & B2B marketing, e-commerce, and sales-driven marketing.
Individual Applicants Only
We are looking for someone who wants to grow with BabyDrip long-term and become familiar with our brand, products, customers, goals, and vision.
Marketing agencies and outsourced marketing companies will not be considered.
Key Responsibilities
Marketing & Brand Strategy
Develop strategies to increase brand awareness, website traffic, subscribers, leads, and sales.
Strengthen BabyDrip's premium brand identity.
Create marketing strategies for both B2C and B2B audiences.
Develop campaigns that move customers from awareness to purchase.
Social Media & Content
Create engaging content for platforms such as:
Instagram
TikTok
Facebook
Pinterest
Content may include:
Reels and short-form videos
Social media posts and carousels
Product promotions
Educational and parenting content
Memes and interactive content
Giveaways and campaigns
Founder/storytelling content
User-generated content concepts
Wholesale-focused content
Every piece of content should have a purpose and clear CTA.
B2C Marketing
Create content designed to attract:
Expectant parents
New moms and dads
Parents of babies 0–24 months
Baby-shower and gift shoppers
Family members purchasing baby clothing
The goal is to create connection, desire, website traffic, and product sales.
B2B Wholesale Marketing
Create targeted marketing to attract:
Baby boutiques
Children's clothing retailers
Online stores
Small businesses
Entrepreneurs
Businesses interested in purchasing baby clothing in bulk for resale
The goal is to generate qualified wholesale inquiries and reseller applications.
Graphic Design & Content Planning
Create professional branded graphics and develop a monthly content calendar covering products, campaigns, education, storytelling, promotions, seasonal opportunities, B2C content, and wholesale marketing.
Experience with Canva, Photoshop, Illustrator, Adobe Creative Suite, or similar tools is preferred.
E-Commerce & Analytics
Help identify opportunities to improve:
Website traffic
Product visibility
Conversion rates
Customer journey
Email/SMS marketing
Customer retention
Wholesale conversions
Track meaningful metrics including sales, website traffic, engagement, conversions, subscribers, wholesale leads, AOV, CAC, ROAS, and ROI, and make recommendations based on the results.
What We're Looking For
The ideal candidate is someone who can:
Create engaging, professional content
Design compelling graphics
Write strong captions and CTAs
Understand social media trends and audience psychology
Develop B2C and B2B marketing strategies
Understand e-commerce marketing
Create content designed to generate sales
Analyze marketing performance
Think creatively and strategically
Take initiative and make recommendations
Grow with an emerging brand
We are not looking for someone who simply wants to make the BabyDrip social media pages look good.
We want someone who can answer the following:
Who are we trying to reach?
Why will they care?
What will make them stop scrolling?
How do we move them to the website?
And how do we turn them into a customer or BabyDrip wholesale reseller?
Compensation
Starting Base Pay: $350–$500 USD per month
Performance-Based Incentive
For every $1,000 USD in qualifying e-commerce sales generated during the month, the candidate earns an additional $150 USD performance payment.
Performance will be reviewed monthly based on verified BabyDrip e-commerce sales.
As BabyDrip's sales grow, the candidate's earning potential grows.
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