Custom Font Creation for Beauty Brand

We are a beauty brand looking to evolve our existing logo into a custom typeface that can be used to expand our brand across headlines, packaging, and marketing assets. The goal is to take our current logo and develop a fully realized font system that maintains its core aesthetic while introducing intentional design and subtle personality.

Scope of Work
Analyze our existing logo typography
Develop a cohesive, logo-inspired typeface that can be used beyond the logo itself
Create a full character set, including:
Uppercase (A–Z)
Lowercase (a–z)
Numbers (0–9)
Ensure strong consistency across the entire alphabet, including spacing, proportions, and weight
Provide at least 2 rounds of refinements based on feedback

Deliverables
Complete character set (uppercase, lowercase, numbers)
Vector files (AI or SVG)
Final font file (OTF or TTF preferred)

What We’re Looking For
Proven experience in font creation and typography systems
Strong understanding of consistency across an entire alphabet
Portfolio showcasing custom typefaces or lettering work
Ability to translate an existing logo into a scalable, usable font

To Apply Please include:
Examples of font design or custom typography work
Brief overview of your process
Timeline and flat rate (only accepting flat rates at this time).

Please do not contact us outside of Guru. Any outreach outside the platform will not be responded to.
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