Beauty Art/Creative Director -Guidelines

We are a growing beauty brand looking for an experienced Art Director / Creative Director to help refine and elevate our brand standards. We have an existing brand foundation in place, but we’re looking to evolve it into a more cohesive, elevated, and scalable system that can be consistently applied across all touchpoints. This is a high-impact, strategic project focused on bringing stronger visual consistency, clarity, and personality to the brand.

Scope of Work
Audit current brand assets and visual identity
Refine and elevate:
Typography systems
Color palette
Image direction / art direction
Layout systems
Overall brand aesthetic
Define how the brand shows up across:
Digital (email, web, social)
Packaging
Retail / merchandising
Develop a clear and scalable brand standards / guidelines document

Deliverables
Updated brand guidelines (brand book)
Defined typography and layout systems
Art direction guidelines (imagery, tone, composition)
Example mockups (digital, merchandising, email, social, packaging, etc.)

What We’re Looking For
Proven experience as an Art Director or Creative Director
Strong portfolio with beauty, fashion, or lifestyle brands
Experience building or refining brand identity systems
Ability to balance minimalism with personality
Strategic thinker who can translate brand into scalable creative

Timeline
Initial direction: 1–2 weeks
Full project: ~3–6 weeks (flexible)
Includes 3-4 rounds of revisions 


To Apply Please include:
Portfolio (focused on brand identity + guidelines work)
Examples of brand guidelines or rebrands you’ve led
Brief overview of your approach
Timeline + flat rate 

Please do not contact us outside of Guru. Any outreach outside the platform will not be responded to.
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