Digital Advertising Specialist

We're looking for a results-driven Digital Advertising Specialist to join our team. In this role, you'll be responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple digital platforms. Your goal is to increase brand awareness, generate high-quality leads, and maximize return on ad spend (ROAS).
Responsibilities
Create, manage, and optimize paid advertising campaigns.
Develop advertising strategies based on business goals.
Manage campaigns on Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other digital platforms.
Conduct audience research and competitor analysis.
Monitor campaign performance and optimize budgets for maximum ROI.
Perform A/B testing on ad creatives, copy, and targeting.
Track conversions using Meta Pixel, Google Analytics, and other tracking tools.
Prepare weekly and monthly performance reports with actionable insights.
Stay updated with the latest digital marketing trends and advertising best practices.
Requirements
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