Email Marketing & Conversion Copywriter | Klaviyo
We are looking for an experienced Email Marketing & Conversion Copywriter to join our marketing team.
This role is for someone who can write persuasive, high-converting marketing copy AND confidently work inside Klaviyo.
We operate in the trading industry and run frequent promotional campaigns, weekly market content, evergreen marketing, and other campaigns throughout the month.
Our email marketing is expanding, so we need someone who can eventually take ownership of a large portion of the copywriting and email execution workload.
Current Email Workload
At the moment, our typical promotional campaign includes approximately:
4 promotional emails per week for one campaign, usually consisting of an announcement followed by strategically timed reminders and final urgency emails.
We also produce:
1 weekly market report recap email
Promotional and flash-sale emails
Giveaway and campaign emails
Trader testimonial and payout emails
Educational emails
Evergreen/nurture emails
Retargeting and conversion-focused messaging
Other marketing copy as required
We are planning to significantly expand our email marketing, particularly our evergreen, nurture, segmentation, and automated email strategy.
What You'll Be Doing Your responsibilities will include:
Writing conversion-focused promotional emails
Writing subject lines and preview text
Creating different angles across multiple emails for the same promotion
Writing strong CTAs
Writing weekly market recap emails from information provided by our team
Writing evergreen and nurture emails
Building and formatting campaigns inside Klaviyo
Scheduling campaigns
Creating and managing Klaviyo flows
Working with audience segments
Performing basic email QA before campaigns are scheduled
Reviewing email performance
Helping us test subject lines, offers, angles, CTAs, and messaging
Using performance data to improve future campaigns
Working closely with the rest of the marketing and creative team
We Need a Copywriter, Not Just Someone Who Can Write
Good grammar is not enough.
We need someone who understands direct-response and conversion copywriting.
You should understand concepts such as:
AIDA
PAS
Hooks
Desire and outcome-driven messaging
Objection handling
Urgency and scarcity
Social proof
Benefits vs features
Customer awareness levels
Calls to action
Offer positioning
Email sequencing
Maintaining interest across multiple emails promoting the same offer
One of the biggest challenges of this role is writing multiple emails for the same promotion without simply repeating the same email four times.
Each email should have its own purpose and angle while still supporting the overall campaign.
Klaviyo Experience
You should already be comfortable using Klaviyo.
Ideally, you have experience with:
Creating campaigns
Building flows
Segmentation
Email templates
Scheduling
A/B testing
Deliverability fundamentals
Reading campaign analytics
Open rates
Click rates
Conversion/revenue attribution
Using performance data to improve future campaigns
We want someone who can eventually help us improve the email channel, not simply paste copy into Klaviyo.
AI Usage Is Allowed
We are completely fine with the use of ChatGPT, Claude, or other AI tools as part of your workflow.
We care about the final result.
If AI helps you research, brainstorm angles, create first drafts, or work faster, that's fine.
However, simply generating generic AI copy and submitting it without properly reviewing, editing, fact-checking, and adapting it is not acceptable.
You are responsible for the final copy.
It should sound intentional, fit the brand, accurately represent the promotion, and most importantly:
It needs to convert.
Attention to Detail
Accuracy is extremely important.
Before submitting or scheduling an email, you should personally check:
We move quickly, so we need someone who can produce work efficiently without creating unnecessary corrections for the rest of the team.
What We're Looking For/We would strongly prefer someone who:
Has professional email copywriting experience
Has direct-response copywriting experience
Has hands-on Klaviyo experience
Understands ecommerce or performance marketing
Can write persuasive promotional copy without sounding cheap or overly salesy
Can maintain a consistent brand voice
Can turn a creative brief into finished copy without constant supervision
Understands how to interpret email performance data
Is comfortable working with deadlines
Communicates proactively
Can manage multiple campaigns simultaneously
Is willing to learn the trading industry
Previous experience writing for trading, finance, fintech, prop firms, education, or similar industries is a major advantage, but not required if you are an excellent direct-response copywriter.
How to Apply
Please include:
Your email copywriting portfolio.
Examples of promotional or sales emails you have personally written.
Your experience with Klaviyo.
Examples of Klaviyo campaigns or flows you have worked on, if available.
Any results you can share from previous email campaigns, such as click rates, conversion rates, revenue generated, or improvements you achieved.
Your years of copywriting experience.
Your expected monthly salary in PHP.
Your availability and preferred working hours.
The AI tools you currently use in your copywriting workflow, if any.
Finally, start your application with the words:
“EMAIL READY”
Then answer this question:
If you had to write four emails for the exact same promotion within one week, how would you make each email feel different while still driving toward the same offer?
We will prioritise applicants who answer this thoughtfully and provide strong examples of actual conversion-focused email work.
...
Show more