Mici Italian, a family-run restaurant with over 20 years of operation, seeks an experienced Fractional CMO or Marketing Consultant to configure and optimize Olo Engage for text and email marketing campaigns. Based overseas (e.g., India, Philippines, Eastern Europe), you will set up automated, segmented campaigns to boost guest engagement, referrals, and delivery orders, while training our team to streamline operations.
Key Responsibilities:
Configure Olo Engage to unify guest data and create targeted segments (e.g., frequent diners, delivery customers).
Set up automated SMS and email campaigns (e.g., referral prompts, re-engagement offers) to drive guest lifetime value.
Provide weekly reports on campaign performance (e.g., repeat orders, referral conversions) using Olo’s analytics.
Collaborate with Olo Support to leverage resources and ensure seamless POS integration (Toast).
Requirements:
7+ years in digital marketing, with expertise in CRM, SMS, and email automation (e.g., HubSpot, Klaviyo).
Experience with restaurant tech platforms (Olo, Toast, or similar).
Proven track record of setting up data-driven marketing campaigns for restaurants or hospitality brands.
Strong project management and communication skills, comfortable working remotely across time zones.
Ability to train non-technical staff on platform workflows.
Based in India, Philippines, Eastern Europe, or similar overseas regions.
Project Details:
Start Date: Immediate, upon successful vetting.
Remote work with flexible scheduling; regular updates via Slack/email.
To Apply: Submit your resume, a brief cover letter detailing your restaurant marketing experience, and 1–2 examples of successful SMS/email campaigns (preferably in hospitality). Highlight any experience with Olo or similar platforms and your approach to training teams.
Join us to elevate Mici Italian’s guest experience and make our marketing as authentic as our family recipes!