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Google AdWords Specialist
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•Craft compelling Ad Copy to maximize CTR
•Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites
•Ability to find and enter negative keywords into campaigns as needed
•Implement successful bidding strategies and effective keyword management
•Create and optimize Landing Pages to increase Quality Score
•Devise and implement effective A/B tests to optimize conversion rates
•Effectively target buyer personas for clients across a wide array of business verticals
•Create effective remarketing campaigns for clients across a wide array of business verticals
•Create display ads when needed
•Comprehend entire sales funnel attached to the advertisements created
•Familiarity with Google Adwords reporting interface
•Current Google AdWords Certification
•2+ Years PPC Experience
•Working knowledge of Google Analytics
•Excellent verbal and written communication skills
•Strong proficiency with WordPress and familiarity with other CMS such as Drupal
•Intricate knowledge of paid advertising best practices
•Ability to generate specific KPI’s and report on them
•Familiarity with Digital Marketing tools such as SEMRush, Ahrefs, AWR Cloud, etc.
•Familiarity with basic HTML and CSS
•Microsoft Office including Excel, Word, and PowerPoint
•Optional Requirements :
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•Google Analytics Certification
•Bing Ads Certification
•Experience with Facebook paid advertising
•Experience with YouTube video paid advertising
•Working knowledge of SEO best practices
•Advanced HTML5 and CSS3
•Basic understanding of PHP
•Marketing Automation experience (Pardot, Marketo, Hubspot, Etc.)
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