Graviton – Segment 1 Lemlist Seg. 1

Segment: 1 (Entering 8(a) Firms)
Launch Target: Within 5 business days → live the following week
Primary CTA: Mini Strategy Offer (no-cost diagnostic)
Tone: Strategic / Consultative / Professional (aligned with Segment 3 style)
🌍 1. Overview & Big Picture
Segment 1 marks the kickoff and proof-of-concept for Graviton’s outbound marketing engine. This campaign is designed to demonstrate that a fully automated, data-driven outreach system can consistently generate qualified meetings that convert into paying clients.
This first campaign will be executed entirely via Lemlist, integrating 4 email touches and 4 LinkedIn touches in a coordinated outbound sequence. Lemlist automates cadence, timing, and personalization, while HubSpot functions as the central tracking system for contacts, replies, and performance data.
We are engaging you as experts — not implementers — to take full responsibility for the setup, launch, optimization, and performance of this campaign. The goal is clear and measurable: generate qualified meetings that convert into new Graviton clients.
Expectations of Husbi’s Firm
Assume complete ownership for setup, warm-up, launch, and ongoing performance.
Operate with minimal hand-holding and proactive communication.
Bring forward strategic recommendations, copy optimizations, and personalization tactics that leverage Lemlist’s AI-driven features.
Be accountable for results, not just task completion.
Provide weekly reporting with insights and improvement actions.
This campaign is the foundation of a larger system that will later extend to Segments 2, 4, 5, and 6. Once Segment 1 proves successful, the same playbook and infrastructure will scale across those audiences.
To maintain focus, HubSpot automation will remain simple during this phase: Theodore will receive automatic notifications for key engagement events (reply received, meeting booked, link clicked). Advanced scoring and behavioral automations will be layered in once this initial workflow has been proven stable and profitable.
💬 2. Campaign Delivery Channels
Executed entirely through Lemlist, integrating:
4 Email Touches + 4 LinkedIn Touches in one coordinated sequence.
Lemlist manages cadence, timing, and automation; HubSpot tracks engagement (opens, clicks, replies, meetings).
HubSpot issues Phase 1 notifications to Theodore (reply received, link clicked, meeting booked). Advanced lead-scoring logic will be introduced after this pilot proves stable and profitable.
🎯 3. Campaign Objectives
Validate the complete data → HubSpot → Lemlist workflow.
Generate qualified Mini Strategy meetings.
Establish scalable reporting and QA systems for future segments.
🧩 4. Target Profile (ICP Summary)
AttributeDetailsCompany TypeSBA 8(a) firms in Years 1–3 (“Entering 8(a)”)Revenue Range< $3 M federal awardsSize1–30 employees (pre-scale, founder-led)CertificationsActive 8(a) and SDBIndustriesProfessional Services, IT, Cloud, Healthcare Staffing, Mission Support (excluding construction and CPA)Pain PointsLimited federal traction, set-aside dependence, no structured BD systemVolume Target≈ 1,500 primary contacts (≈ 1 per company) + secondary/tertiary contacts for ≈ 20 % of companies
⚙️ 5. Data Tasks (Pre-Launch)
TaskDescriptionOwnerConfirm Data FileVerify DSBS → Apollo-enriched CSV with fields (First / Last / Title / Company / Email / LinkedIn / Website / Phone).Husbi / TeamQuality AuditSpot-check 10 % sample for valid emails and titles.Husbi / TeamSegmentation CheckEnsure only “Entering 8(a)” companies remain (no duplicates with Segment 3).Husbi / TeamUpload to HubSpotImport Segment 1 contacts → Static List “Segment 1 – Entering 8(a).”Husbi / TeamSync to LemlistConnect HubSpot List → Lemlist Campaign List.Husbi / Team
💌 6. Campaign Setup (Lemlist + LinkedIn)
The campaign will run through Lemlist using the approved templates. Precision in domain warm-up, personalization, and QA is critical to protect deliverability and brand reputation.
StepActionOwnerTemplate LoadImport 4-email + 4-LinkedIn sequence for Segment 1.Husbi / TeamPersonalization CheckValidate tokens ({First Name}, {Company}, {LinkedIn URL}, {AgencyCount}) and merge mapping.Husbi / TeamDomain Selection & Warm-UpUse only approved campaign domains (1–3 available). Never use gravitonco.com or gravitonpartners.com. If additional domains required, notify Theodore before use. Ensure each domain completes 10–14 days of warm-up (Lemwarm or equiv.), verify SPF/DKIM, and confirm reputation before launch.Husbi / TeamInternal Testing & QARun 10-contact test (send to Graviton staff); validate layout, personalization, and LinkedIn timing.Husbi / TeamCampaign LaunchSubmit QA summary → obtain approval → schedule live blast (Monday AM, time-zone optimized).Husbi / Team + Theodore (approval)
Operational Notes
Log deliverability metrics in ClickUp → Performance & QA.
Report domain issues immediately.
Do not exceed daily send limits until metrics stabilize.
Only Theodore may approve or provision new domains.
🔔 7. HubSpot Triggers & Notifications (Phase 1)
Trigger EventHubSpot ActionNotificationReply ReceivedAuto-tag “Reply Received – Seg 1.”Email alert to TheodoreMeeting BookedTag “Meeting Booked.”Immediate email to TheodoreLink ClickedTag “Engaged Click.”Daily digest to Theodore(Lead-scoring and behavioral automation to follow in later phases.)  
📊 8. KPIs & Performance Benchmarks
The success of Segment 1 will be measured by quantifiable outcomes — most importantly, qualified meetings booked that convert into Mini Strategy clients. All other metrics serve as leading indicators of outreach health and message resonance.
Husbi’s team will be held accountable to these benchmarks and must provide weekly performance reports with insights and recommendations.
MetricBaseline (Minimum)Goal (Target Success)Stretch (Best-in-Class)Definition / NotesOpen Rate≥ 45 %≥ 55 %≥ 65 %Subject-line quality + deliverabilityClick Rate≥ 5 %≥ 8 %≥ 10 %Engagement with Mini Strategy linkPositive/Neutral Reply Rate≥ 4 %≥ 5 %≥ 7 %Constructive or interested responseMeetings Booked≥ 12 (≈ 0.8 %)15–20 (≈ 1.3 %)25 + (≥ 1.7 %)Primary success KPIBounce Rate≤ 4 %≤ 3 %≤ 2 %Domain health / list cleanlinessData Accuracy≥ 88 %≥ 90 %≥ 95 %Verified vs total contacts
Reporting & Accountability
Week 1: Daily tracking (opens, clicks, replies, deliverability).
Weeks 2–4: Weekly KPI summary + analysis + optimization plan.
Post-Launch: Close-out report with results and recommendations for Segments 2–6.
Evaluation Standard: Baseline = meets expectations  |  Goal = qualifies for expansion  |  Stretch = model for future campaigns.
🧠 9. Roles & Ownership
RoleOwnerResponsibilitiesCampaign Execution LeadHusbi / TeamEnd-to-end ownership: data, setup, QA, launch, monitoring, reporting, and continuous improvement.Oversight & ApprovalTheodore StearnsApprove final launch, review reports, guide next-segment readiness.
🧾 10. Deliverables Before Launch
✅ Segment 1 CSV (cleaned + verified)
 ✅ HubSpot Static List created
 ✅ Lemlist campaign configured + tokens tested
 ✅ HubSpot triggers validated for replies / clicks / meetings
 ✅ Internal test batch approved
 ✅ Campaign Performance Dashboard live in ClickUp
🕓 11. Professional Execution Timeline & Hours
PhaseKey DeliverablesDurationEst. HoursOwnerNotes1. Data Verification & ReadinessFinal QC and segmentation check½ day2 hHusbi / TeamPrep for upload2. HubSpot Setup & SyncStatic List + integration with Lemlist½ day2 hHusbi / TeamValidate mapping3. Lemlist Campaign BuildImport templates, set tokens, schedule1 day4 hHusbi / TeamQA on personalization4. Domain Warm-Up & DeliverabilityFinal warm-up check, SPF/DKIM verifiedParallel (1 day touch)3 hHusbi / TeamEnsure clean send5. Internal Testing & QA10-contact test batch + summary½ day2 hHusbi / TeamSend to Theodore6. Final Approval & LaunchSubmit QA summary → launch½ day1 hHusbi / Team + TheodoreGo live7. Monitoring (Week 1)Daily deliverability + reply tracking5 days≈ 5 hHusbi / TeamPost metrics daily8. Optimization & Reporting (Weeks 2–4)Weekly KPI reports + recommendations3 weeks≈ 4–5 hHusbi / TeamActionable insights9. Close-Out & Next-Step PlanFinal report + Seg 2 readiness½ day2 hHusbi / Team + TheodoreDebrief
Total: ≈ 25 hours over ≈ 4 weeks (95 % Husbi / Team execution). Segment 1 must be fully live within five business days of kickoff.
✅ 12. Performance & Accountability
Primary Success Metric: Qualified meetings booked and converted to Mini Strategy clients.
Secondary Metrics: Open rate, reply rate, click rate, and deliverability health.
Reporting Rhythm: Daily updates (Week 1) → Weekly reports with insights and recommended improvements.
Expectations: Operate autonomously, communicate proactively, and own results end-to-end.
 
🕓 13. Proposed Timeline
DayMilestoneDay 1Audit data and confirm files for uploadDay 2Upload to HubSpot + sync to LemlistDay 3Load templates + run internal test batchDay 4Finalize QA + deliverability reportDay 5Final approval → schedule Monday launch
Segment 1 — Execution Expectations
CategoryExpectationSpeedSegment 1 must be fully campaign-ready within five business days of kickoff.OwnershipHusbi’s firm holds complete responsibility for setup, domain warm-up verification, QA, launch, monitoring, and optimization.GoalDeliver a campaign that produces qualified meetings leading to new clients, not merely activity metrics.AccountabilityPerformance will be judged on measurable outcomes — meeting volume, conversion quality, and proactive improvement initiatives.Reporting Rhythm- Daily metrics updates during Week 1- Weekly KPI reports (Weeks 2–4)- One final close-out summary + recommendations
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