Growth Marketing Manager

Company Description
FanFeed is the number-one app for connecting with friends around live events. Powered by proprietary technology, FanFeed automatically imports and tracks every game, concert, and show you’ve ever attended. With a click of a button, you can relive your favorite memories, access live event stats, and share them with your friends. Whether you’re a local indie band fanatic or a superfan of your favorite football team, FanFeed is for you. It supports all major US professional sports leagues and college sports, as well as concerts and shows by 100,000+ artists at 100,000+ venues. We’re an early-stage team building something fans have always wanted — and we’re just getting started.

Role Description
We’re seeking a scrappy, data-driven Growth Marketing Manager to own our user acquisition engine. You’ll be our first dedicated marketing hire, reporting directly to the founding team and leading all marketing efforts end-to-end — setting strategy, executing campaigns, and defining what “good” means for growth at FanFeed. This isn’t a “maintain the playbook” role — you’ll be building it.

Responsibilities
Lead FanFeed’s marketing functions end-to-end — setting priorities, owning the roadmap, and making the calls on where we invest time and budget
Plan, launch, and optimize paid social campaigns across Meta, TikTok, and other emerging platforms with a focus on driving app installs and new user sign-ups
Identify, negotiate, and manage influencer and creator partnerships — particularly with sports and live music personalities — to expand organic reach and credibility
Build and execute email and lifecycle marketing flows that convert newly acquired users into active, retained ones
Create and publish content across social channels and distribution platforms to drive awareness and top-of-funnel growth
Own and grow our organic social presence across platforms, developing a consistent brand voice that resonates with live event enthusiasts
Track, report on, and continuously optimize all channel performance — you own the numbers, from CAC to install conversion rates
Run structured A/B tests on creative, copy, targeting, and landing experiences to improve acquisition efficiency over time
Bring on and manage freelancers, creators, or agencies as needed to extend your capacity without losing quality or speed
Monitor competitor and category marketing trends to surface new opportunities and keep our strategy sharp
Own an internship program end-to-end — recruiting, onboarding, and managing college students, driving growth across content, community, and outreach

Qualifications
1–5 years of experience in a growth or performance marketing role, ideally at a consumer app, mobile-first product, or early-stage startup
Proven hands-on experience running paid social campaigns (Meta Ads Manager a strong plus; TikTok Ads a strong plus)
Deep, native fluency in social media — you're an avid, active user across platforms and have an intuitive sense of trends, formats, culture, and what resonates with different audiences before it shows up in a best practices article
Experience sourcing and managing influencer or creator partnerships, including contract basics and performance tracking
Solid command of email marketing tools and lifecycle sequencing (e.g. Klaviyo, Braze, Mailchimp, or similar)
Comfort owning analytics end-to-end — you can pull your own data, build a performance report, and translate it into decisions
Strong written communication and creative instincts; you can write a compelling hook and know what stops the scroll
Comfortable operating with ambiguity and limited resources — you know how to prioritize, move fast, and figure things out without a large team behind you
Experience being a content creator
A passion for live events — sports, concerts, or both — is a plus and will help you connect authentically with our audience

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