I’m seeking a skilled copywriter + designer (or small team) to help create a high-converting lead magnet and a branded Canva asset kit for ongoing content creation across LinkedIn, TikTok, X (Twitter), and email campaigns.
This project is part of a focused go-to-market campaign targeting contractors in the real estate space, especially water filtration companies and related verticals (solar, HVAC, roofing). You’ll help us standardize our visual and content production so our team can edit and publish across platforms fast.
📌 MAIN DELIVERABLE #1 – Lead Magnet PDF (Contractor )
Title:
“How Contractors Are Using Outsourced Bilingual Teams to Get 4–8 Appointments a Day, Dominate Their Market, and Become Local Celebrities (Without Being a Tech Wizard)”
General Structure:
Cover Page (clean, modern design)
About the Author (I’ll provide bio + photo)
Why Outsourced Teams Work (stats + infographic-style layout)
Step-by-Step Framework:
Webscraping and Targeting Homeowners
Prequalifying & Setting Appointments
Follow-Up and Closing
Cross-Selling HVAC, Solar, Roofing, etc.
Automated Follow-Up System
Visual Case Study (show how the system generated $150K/month)
Call-to-Action Page (Book a Strategy Call)
🧰 MAIN DELIVERABLE #2 – Canva Asset Kit (Editable Templates)
I already have the logo, color palette, font, and brand theme set. You will help build out reusable templates in Canva to maintain consistency across all marketing assets.
Needed Templates:
✅ 1 Lead Magnet Design Template (based on above)
✅ 1 PowerPoint Slide Deck Template (for services, strategy calls, training, etc.)
✅ 1 Services PDF Template (same layout reused for different services: web scraping, CRM setup, SDRs, etc.)
✅ 1 LinkedIn Post Template (feed post format, visual + text overlay)
✅ 1 Mission/Vision/Intro Template (About Us/Story)
✅ 1 TikTok/X Story or Carousel Style Graphic (dark mode, punchy headlines)
✅ 1 Direct Mail Letterhead / PDF Mailer (formatted for print/email)
All templates must be:
💡 What I’m Looking For:
🎯 Strong copywriting skills (specifically for real estate, contractors, or local service businesses)
🎨 Graphic design expertise in Canva (dark modern, techy + clean layout style)
✅ Ability to turn my outline and ideas into polished, usable content
📦 Understanding of template systems so we can scale content across channels with consistency
⚙️ Organized deliverables — everything should be saved, shareable, and editable
📦 Deliverables:
10–12 page Lead Magnet PDF (plus editable Canva link)
6–7 editable Canva templates (see above)
Final folder with all files structured for team handoff
Optional: template documentation or short Loom video for training
💬 To Apply:
Please send:
Examples of past lead magnets, ebooks, or branded content templates
Description of your process + timeline
Your rate (flat project price preferred)
Note if you’ve worked with real estate, contractors, or local service businesses
💰 Budget & Scope:
This is a paid trial with potential for ongoing work
You’ll help us launch our first big funnel, then we may rehire for:
📬 Context (Optional but Helpful):
We’re running 24-piece mass mail campaigns for the next 90 days, targeting whole-house water filter businesses, solar, roofing, and HVAC installers.
We're only focusing on contractors and home service companies, and want to create high-converting, beautifully branded outreach to make them feel like they’re dealing with a Fortune 500 company.
This super easy we have the logo, the colors and design.
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