Position Description: Marketing Contractor (SaaS / GoHighLevel)
Location: Remote (Australia preferred)Engagement: Contract (Part-time, 3–6 months, potential for extension)Start Date: ASAPReports to: CEO
About Sole
Sole is Australia’s most intuitive business app for sole traders and microbusinesses. Built specifically for those who go it alone, Sole helps users send invoices, track expenses, manage receipts, and stay on top of tax—without the complexity of traditional accounting software. With over 15,000 downloads, $65M+ in processed invoices, and a fast-growing partner network, Sole is reshaping how solo business owners manage their finances. Learn more at www.soleapp.com.au.
Role Overview
We’re looking for a proactive, mid-to-senior level Marketing Lead with deep experience in GoHighLevel (GHL) to execute and manage digital marketing initiatives. You will play a pivotal role in improving acquisition, activation, and retention through targeted messaging, automation, and content strategies.
Key Responsibilities
Develop and execute marketing campaigns across paid, organic, and lifecycle channels with clear KPIs.
Create and manage social media content (posts, ads, short-form videos) across Facebook, Instagram, LinkedIn, and YouTube.
Own our established GoHighLevel (GHL) CRM, including:
CRM and contact segmentation
Email sequences and lead nurture campaigns
Workflow automations and tagging
Funnel building and pipeline reporting
Drive lifecycle marketing, including onboarding, upsell, reactivation, and win-back sequences.
Build and launch targeted EDM campaigns, integrating dynamic content and behavioural triggers.
Create, test, and iterate on landing pages using GHL or other low-code tools.
Optimise the content journey and conversion funnels using data from GHL, Meta Ads Manager, Google Analytics, and other platforms.
Collaborate with product and support teams to align campaigns with in-app experiences and user feedback.
Manage and iterate on GHL customer success journeys, including appointment scheduling, chatbot flows, and follow-up messaging.
(Desirable) Implement SEO and App Store Optimisation (ASO) strategies to grow organic traffic and app downloads.
(Optional) Brief or support basic graphic content using Canva or similar tools.
Essential Skills and Experience
Expert-level experience in GoHighLevel (CRM, campaigns, workflows, automations, triggers, tags).
3–5+ years of marketing experience in a SaaS or tech-driven business, ideally B2B or solopreneur-focused.
Proven ability to manage end-to-end campaign delivery, from strategy to execution and reporting.
Strong knowledge of digital channels: paid social, organic, email, and funnel optimisation.
Copywriting skills tailored to different stages of the customer journey.
Comfortable using data and analytics to drive decision-making.
Works well independently with a bias for action and speed.
Desirable but Not Essential
Understanding of the Australian sole trader or microbusiness market.
Experience working in lean, startup or scale-up environments.
Familiarity with performance dashboards and reporting tools (e.g. Looker, GHL reporting, GA4).
SEO/ASO skills and comfort briefing technical work if needed.
Light design/editing capabilities in Canva or similar.
Cultural Fit
We’re looking for someone who is:
Self-starter with excellent initiative and attention to detail
Results-oriented, not just task-driven
Strong communicator, especially in asynchronous, remote settings
Passionate about empowering solo business owners
Comfortable working in fast-paced, high-accountability environments
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