Marketing Specialist Needed: B2B Infrast

We're a B2B infrastructure company providing mission-critical recurring systems to businesses. Our solutions are essential to our clients' operations, and we need a marketing expert who can communicate complex technical value to non-technical decision-makers.

What We're Looking For
We're seeking a highly-skilled marketing professional or agency for an ongoing, long-term partnership. This isn't a one-off project—we want someone who will grow with us and become an integral part of our success story.

Core Responsibilities

Email Marketing & Automation
Design, implement, and optimize automated email outreach campaigns using System.io
Execute cold email strategies following deliverability best practices
Monitor sender reputation and maintain inbox placement while scaling outreach
A/B test subject lines, messaging, and sequences for maximum conversion
Social Media Management
Establish and optimize our presence on LinkedIn, Facebook, and Instagram
Develop consistent branding across all channels
Create and schedule compelling weekly content that resonates with business decision-makers
Translate technical features into clear business benefits

Multi-Platform Outreach
Develop and execute LinkedIn outreach strategies
Explore additional channels (Facebook groups, industry forums, etc.)
Coordinate messaging across all touchpoints for a cohesive brand experience
Ongoing Content Marketing
Produce weekly product/service marketing content across all platforms
Craft messaging that speaks to pain points of non-technical business owners
Maintain a content calendar aligned with business objectives
Must-Have Qualifications
Proven System.io experience (this is non-negotiable)
Track record of B2B marketing success, especially in infrastructure/SaaS
Deep understanding of email deliverability and anti-spam best practices
Experience marketing technical products to non-technical audiences
Portfolio demonstrating social media growth and engagement
Excellent copywriting skills with attention to brand voice
Ideal 

Candidate Also Has
Experience with recurring revenue/subscription business models
Knowledge of CRM integration and lead nurturing workflows
Understanding of B2B sales cycles and enterprise decision-making
Analytics mindset with ability to report on KPIs and ROI
What Success Looks Like
Professionally branded, active social media channels generating qualified engagement
Automated email sequences that maintain high deliverability and drive conversions
Consistent weekly content that positions us as industry experts
Measurable growth in leads, demos, and ultimately customers

Working Relationship

This is a long-term partnership—we're looking for someone who will:
Collaborate closely with our founding team
Bring strategic insights, not just execution
Iterate and optimize based on results
Scale efforts as we grow

To Apply

Please include:
Your System.io experience and specific results achieved
Examples of B2B social media accounts you've managed
Case study or example of a cold email campaign you've run (with metrics)
 
We're excited to find the right partner to fuel our growth. If you have the skills and experience to translate complex infrastructure into compelling marketing that drives business results, we want to hear from you.

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