Meta Adaccount Manager

Job Summary
We are seeking a results-driven Meta Ads Account Manager to plan, execute, and optimize paid campaigns across Meta platforms (Facebook & Instagram). The ideal candidate will be responsible for driving customer acquisition, improving ROI, and scaling campaign performance through data-driven decisions.
Key ResponsibilitiesCampaign Management
Plan, create, and manage Meta Ads campaigns (Facebook & Instagram).
Structure campaigns based on objectives (traffic, conversions, lead gen, sales).
Perform A/B testing on creatives, audiences, and bidding strategies.
Performance Optimization
Monitor daily campaign performance and optimize for KPIs (CPA, ROAS, CTR, CPC).
Identify underperforming ads and take corrective actions.
Scale successful campaigns while maintaining profitability.
Audience Targeting
Build and manage custom audiences, lookalike audiences, and retargeting campaigns.
Analyze audience behaviour and continuously refine targeting strategies.
Creative Strategy
Work with designers and content teams to develop high-performing ad creatives.
Provide insights on formats (reels, carousel, static, video) and messaging.
Analytics & Reporting
Track campaign performance using Meta Ads Manager, Google Analytics, and other tools.
Prepare weekly/monthly reports with actionable insights.
Present performance analysis to stakeholders.
Budget Management
Allocate and optimize ad budgets based on performance.
Ensure efficient spending and maximize ROI.
Key RequirementsEducation
Bachelor’s degree in Marketing, Business, or related field.
Experience
2–5 years of experience in performance marketing with strong focus on Meta Ads.
Proven track record of managing campaigns with measurable ROI.
Skills
Strong understanding of Meta Ads Manager and Business Manager.
Expertise in campaign structuring, pixel setup, and conversion tracking.
Analytical skills with ability to interpret data and trends.
Hands-on experience with tools like Google Analytics, Excel, or similar.
Basic understanding of copywriting and creative performance.
Preferred Qualifications
Experience working with D2C, e-commerce, or healthcare/FMCG brands.
Knowledge of funnel building and customer acquisition strategies.
Familiarity with other platforms like Google Ads is a plus.
Key KPIs
Cost per Acquisition (CPA)
Return on Ad Spend (ROAS)
Click-through Rate (CTR)
Conversion Rate
Revenue Growth

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