Meta Ads Manager: Fashion E-Commerce

Meta Ads Manager — Fashion E-Commerce (Shopify) 0→Growth

About the project: I run a fashion e-commerce store on Shopify and am ready to launch Meta ads from scratch. The store is set up, the Meta Pixel is installed and firing correctly, and the product catalog is synced via Meta Commerce Manager. I need an experienced ads manager who can build the full campaign structure from zero, work within a lean starting budget (~$10–15/day), and scale intelligently as results come in. This is a hands-on role — I want a true partner who brings strategy, creative direction, and executes. Long-term collaboration is on the table for the right person.

What you'll do
Build the Meta Ads campaign structure from scratch — awareness, retargeting, and Dynamic Product Ads (DPA)
Set up a two-ad-set retargeting structure: product viewers + cart abandoners, with purchasers excluded
Define audience strategy — cold, warm, and lookalike audiences — scaled to a small starting budget
Recommend ad formats, placements, and copy angles tailored to fashion/lifestyle products
Provide content ideas for creatives: UGC-style, product showcases, lifestyle imagery, carousel formats
Monitor performance and give weekly reporting against key metrics: ROAS, CPM, CTR, CPA
Identify when and how to scale spend based on early results — no guesswork, data-driven decisions
Suggest A/B tests for creatives, audiences, and offers
Required experience
Proven track record launching Meta ad campaigns for e-commerce from $0 ad spend — not just managing existing accounts
Experience with Shopify + Meta native integration (Facebook & Instagram sales channel, Commerce Manager)
Strong understanding of the Meta Pixel, ViewContent / AddToCart / Purchase events, and catalog diagnostics
Hands-on experience with Dynamic Product Ads (DPA / Advantage+ Catalog campaigns)
Demonstrated ability to achieve positive ROAS on small budgets before scaling
Ability to ideate and brief ad creatives — you don't need to produce them, but you need to direct them
Fashion, apparel, or lifestyle e-commerce experience is a strong plus
Must-haves to apply
Share 2–3 case studies or results from Meta campaigns you launched from scratch (include starting budget, ROAS achieved, and how you scaled)
Briefly describe how you would structure the first 30 days of campaigns for a fashion Shopify store starting at ~$10–15/day
List 3 content/creative ideas you'd recommend for cold-audience ads in the fashion space
Applications without these will not be considered. This helps me quickly identify people with real hands-on experience vs. generic agency responses.
Compensation
Open to fixed-price project or hourly — propose what works best for you based on scope. Budget is conservative but fair for the right person. Performance-based bonuses are possible as the account scales. Looking for quality over volume — one focused expert, not an agency.

Timeline & commitment
Start: ASAP — campaigns should be live within 1 week of hire
Initial phase: 60–90 days to establish baseline performance
Ongoing: monthly retainer or hourly arrangement for the right fit
Availability: async-friendly; weekly check-in calls preferred

Compensation

$150–$200/month fixed retainer to start, covering approximately 5 hours per week. This is a lean, trust-building start — as you demonstrate results, hours and pay increase. Looking for one focused expert who wants to grow with the brand, not an agency or a one-time setup job.

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