Title: Meta/Instagram Ads Manager — Run 1-Month Paid Ad Campaign for Two Parenting/Education Books (Carousel + Video)
Category: Social Media Marketing / Paid Advertising / Instagram Ads
I'm an author looking to run a one-month paid Instagram advertising campaign to promote two of my books, both aimed at parents interested in alternative, child-led approaches to raising kids. Full book titles, covers, and details will be shared privately with the freelancer I hire.
Important — please read before applying: I do not have, and cannot have, a Meta/Facebook/Instagram account of any kind. I am not able to set one up, be added as an admin, or be involved in the account in any way. I need a freelancer who will run this entire campaign using their own existing Meta Business account and Instagram presence — creating and posting the ads, managing the ad account, and handling all platform-side logistics independently. Please only apply if you already have your own established Meta Business/Ads account ready to use.
Books being promoted (details shared privately with hire):
- A guide for parents on nutrition, raw/whole-food diets, and natural, holistic parenting approaches for raising healthy kids.
- A comprehensive guide to unschooling philosophy — covering the legal landscape, socialization, college admissions, adolescent development, and how to raise confident, self-directed learners outside the traditional school system.
What I need:
- Creative development — for each book:
- A carousel ad (multi-slide format) highlighting the book cover, key themes/selling points, and any reviews or quotes I provide
- A video ad (short-form, scroll-stopping — book-trailer style or animated text/quote reveals work well for this genre)
- Ad copy/captions tailored to each book's audience
- Targeting strategy:
- Book 1 → parents interested in raw/whole-food diets, natural parenting, holistic health, attachment parenting communities
- Book 2 → homeschooling and unschooling parents, alternative education communities, parents researching school alternatives, Waldorf/Montessori-adjacent audiences
- Campaign management: Run both campaigns for a full 1-month period on your own Meta Business account, monitor performance, and adjust budget, creative, or targeting as needed
- Where ads should send traffic: [fill in — your website, an Amazon/retailer link, a landing page, etc.]
- Reporting: Regular check-ins during the campaign plus a final performance report — reach, engagement, click-through rate, cost per result, and recommendations for follow-up
Budget and ad spend: Will be discussed privately with candidates I'm considering.
Timeline: 1-month live campaign; please indicate lead time needed for creative development before launch
What I'll provide (privately, upon hire):
- Book titles, covers, and any existing marketing images
- Full book descriptions, sample quotes/reviews, and key selling points for each title
- The destination link(s) for ad traffic
- Prompt feedback/approvals on creative and targeting before launch
Looking for:
- An established Meta Business/Instagram ads presence already in place — no account setup required on my end
- Proven experience running paid Instagram ad campaigns for books or authors — please share examples of carousel and video ad creative you've produced
- Familiarity with the parenting/education/wellness niche is a strong plus
- Clear, proactive communication throughout the campaign
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