Community Managers

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Community management is a process used by businesses to interact with their audience. The interaction with the audience is done in person and online for creating a network. This Community network provides a platform for people to connect based on their shared interests and/ or characteristics. This is one of the reasons why so many brands today are beginning to invest in the creation of communities for their customers, employees, and fans.

In this technological era, every business strives to build their communities to build authentic relationships. These communities include their external audience (their customers, fans, and followers) and their internal audience (employees, vendors, partners, and team members). There are various types of community management — some of these happen behind a screen and require no face-to-face interaction with the customers, and some involve members of the community to interact.

If your concern is on how to hire a community manager, then you can bid for work online on some of the top websites and find the right professional.

What Does a Community Manager Do?

Community Managers are responsible for managing and handling communications from both the organization’s and customer’s directions. They are involved in various activities such as communications, PR, social media, events, and content creation. Based on the community, they plan and implement social media and communication campaigns and strategies. They begin with choosing a social media channel on which they will manage the community. They further identify the audience on that platform. Depending on the platform, they also provide engaging content in the form of text, image, and video as per the audience’s demand.

These professionals monitor, track and report on feedback and online reviews and ensure that the customers are responded on time. They keep themselves updated with digital technology trends. Social Media Marketers are responsible for the company's social media presence which includes managing all of the different company accounts on social media websites like Facebook, Twitter, etc.

If you are looking for freelance community management services, you can find these services on top online hiring websites. You can find online community managers for hire on Guru.com, one of the best freelance marketplace websites. Before you hire freelance community management services from experts, do ensure that they: -

  • Can build relationships with customers, industry professionals

  • Should be able to identify and track relevant community KPIs

  • Coordinate with Marketing, PR and Communications teams

  • Stay up-to-date with digital technology trends

Qualifications of Community Managers

  • BSc/Master’s degree in Marketing or its equivalent

  • Hands-on experience with social media management

  • Previous work experience as a Community Manager

Benefits of Hiring Community Manager

  • They will provide support for audience members, fans, and customers when they need it.

  • They will obtain feedback and gather ideas from your customers and audience members through real conversations.

  • They will build one-on-one and one-to-many relationships between audience members and your brand.

  • They will boost customer interactions, conversions, and sales.

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