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Data analysis in a company involves retrieval and organization of data to provide meaningful insights into the market and consumer behavior. Data analysts work with data derived from different types of sources such as social media, sales history, and inventory. Using this information, they provide actionable insights to top-level managers regarding the requirements of the end user. Data analysts are employed in almost every industry from retail to healthcare and education. They constantly work towards developing systems for gathering meaningful information from offline and online sources. Data analysts compile and analyze this information logically, and generate reports that are used for making important decisions. If you require effective data management for your company, you can hire a data analyst from Guru, one of the best online freelance sites.

What Do Data Analysts Do?

The main responsibility of data analysts is to produce reports for the company as well as the clients. These reports are well-structured and insightful and provide information about the areas in which the company needs to improve. They also throw light on recent market trends, immediate demands, and consumer behavior. Expert data analysts have a keen eye for recurring patterns in data and they conduct a thorough analysis at regular intervals to identify these patterns. This type of analysis can help a company make profitable decisions along with providing suitable recommendations to clients. Data analysts closely work with people who provide data mining services and guide them to collect information that is relevant to the company’s financial situation. This helps them create focused reports on increasing sales and generating more revenue for the company.

You can use some of the top freelance sites to hire workers online for carrying out expert data analysis for your company. Before hiring a freelancer for a data analyst job, you need to ensure that the person:

  • Has a strong mathematical, analytical, and logical reasoning skills, can analyze large amounts of primary and secondary information to provide meaningful business insights

  • Is capable of not only narrating information but providing an in-depth analysis of the data by identifying key pointers and recurring patterns

  • Has sound knowledge of MS Office, especially Word, Excel, and PowerPoint to prepare well-formatted reports, presentations of analysis data, visualization, and graphs

Qualifications to Consider When Hiring Data Analysts

Expert data analysts can help you organize and understand the large amount of information collected through various sources. Here are some of the qualifications you need to consider before you hire a data analyst.

  • Professional education and training in mathematics, statistics, and computer science

  • Strong knowledge of data analysis tools such as Google Analytics, SQL, SAS software, Tableau, Google Tag Manager, and Google AdWords

  • Extensive portfolio of several data analysis projects successfully handled for various clients

Benefits of Freelance Data Analysts for Design and Development Projects

  • They help you make informed decisions about your marketing strategies and product development objectives.

  • They enable you to understand how your product is performing in the market and how your company is perceived by consumers.

  • They provide insights into key areas in your company that require changes to drive business growth.

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