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How Qualitative Research Professionals Can Help You

Qualitative research is a process of uncovering information regarding numerous academic disciplines such as natural sciences and social sciences. It originated in sociology, anthropology as well as psychology. It is widely used in market research, business and non-profit organizations. It is a broad methodological approach that makes use of various techniques. This type of research examines the why and how of decisions, together with other elements such as what, how and who related to the information being uncovered. The aim is to reveal the behavior of a target audience as well as the perceptions that drive those behaviors. On Guru, you have expert freelance qualitative research specialists.

Qualitative research expertise are vital if you’re looking to enhance your market research through conducting in-depth interviews, group discussions or even diary and journal exercises. Qualitative researchers use techniques such as in-context observations, telephonic or online survey communications. The use of action research yields powerful results within this spectrum. Qualitative analysts are able to use computer software such as Nvivo, ATLAS.ti, QDA Miner, MAXQDA, HyperRESEARCH and webQDA (to name a few). The software provides research analysts with the ability to search content, coding tools, mapping and networking, as well as the ability to link. Qualitative research analysts can work as freelancers and are easily hired on Guru. Fine the researcher you need today!

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