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Hire Freelancers for Competitor Analysis

Competitor analysis is a part of marketing strategies of a business. This involves an in-depth analysis of current and potential competitors along with their business and marketing strategies. The data obtained from this analysis can then be integrated into a business’s marketing objectives and USPs. This type of analysis needs to be done regularly in order to be up-to-date about the most promising and upcoming business in your niche. Some of the platforms that can easily provide information about your competitors are their websites, their social media pages, and software programs such as HubSpot. These sources can tell you about their marketing strategies and campaigns, and the number of people that like and follow them. Hiring competitive analysis expert freelancers can help you collect meaningful information about your competitors, and you can use this information to get an edge over your competitors.

What Competitor Analysis Experts Do?

Competitor analysis experts understand your business niche and identify potential threats to your business. They identify your competitors at a local, regional or national level. They also uncover information such as their brand promotion and brand endorsement strategies, marketing campaigns and their popularity among the consumers. To do this, they may analyze your competitors’ content such as blogs, podcasts, press releases, feature articles, news, webinars, videos and visual content. They may also use online tools such as SEMrush to provide more keyword-based information regarding your competitors’ ranking on Google. Once their key marketing strategies are identified, competitor analytics consultants identify the SEO-richness of their content. This is an important indicator of how they attract visitors and potential leads online. They also deeply analyze their social media strategies and their methods of engaging with their target consumers on various social media platforms. All this information can tell you about your competitors’ corporate and marketing strategies, strengths, and weaknesses.

If you are looking to implement large-scale marketing campaigns for your business, it is important that you hire freelancers for competitor analysis. However, you need to ensure that your freelancer has:

  • Familiarity with the different marketing channels, SEO and SEM strategies, and effective website and blog structures.
  • An analytical approach and is capable of extracting meaningful and actionable information from competitor research.
  • Extensive experience in performing competitor analysis for several different companies.

Qualifications of Competitor Analysis Experts

It is ideal that your freelancer has the following skills:

  • Professional education in marketing and data analytics
  • Familiarity with currently used and preferred marketing channels
  • Ability to collect, organize, and manage data and extract relevant information from it
  • Extensive portfolio of competitor analysis projects completed for different clients

Benefits of Competitive Analysis Expert Freelancers

In order to kick start effective marketing strategies for your business, it is important that you hire a freelancer online for conducting competitive analysis. These freelancers offer their services on some of the top freelance marketplaces, like Guru. Their wealth of expertise can help you fulfill your project requirements as well.

As they have worked with different companies, they are quite aware of the internal work environments of most of them. This knowledge empowers them to do justice to their competitor analysis projects.

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Jun. 2019

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