- Google business reputation A recent study conducted by Dimensional Research found that the buying decisions of 90% of consumers are influenced by positive online reviews. Additionally, a 2012 study published on Search Engine Land shows that 72% of consumers trust online reviews as much as personal recommendations. - Manual Reviews Benefits: - Search engines, like Google, view ratings and reviews as a measurement of your company’s credibility. - reviews benefit SEO and consumers - Ratings and reviews have the power to reach a larger audience - more influential (and less expensive) than conventional marketing methods