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Created the HP and Agilent Education Program. Managed HP LaserJet Network Printer Brand. Consulted for Steelcase Corporation on new brand and market positioning. Managing all branding and market shaping for HP storage, workstations and reseller channel. Was leading corporate PR guy accounting for 65% total PR coverage HP-wide. Grew 6 businesses to $100 million within 18 months. Have consistent track record to grow startups and improve relevance for small to large companies who value objectivity,  outside in thinking and  being market-inspired. Current focus includes technology, new business-sponsored online customer communities, health care/fitness, wellness, alternative energies/environment, bioscience and any market where relationships, trust, attitudes and motivated customers can inspire business growth.

About

$100/hr Ongoing

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Created the HP and Agilent Education Program. Managed HP LaserJet Network Printer Brand. Consulted for Steelcase Corporation on new brand and market positioning. Managing all branding and market shaping for HP storage, workstations and reseller channel. Was leading corporate PR guy accounting for 65% total PR coverage HP-wide. Grew 6 businesses to $100 million within 18 months. Have consistent track record to grow startups and improve relevance for small to large companies who value objectivity,  outside in thinking and  being market-inspired. Current focus includes technology, new business-sponsored online customer communities, health care/fitness, wellness, alternative energies/environment, bioscience and any market where relationships, trust, attitudes and motivated customers can inspire business growth.

Skills & Expertise

AccountingAdvertisingBusiness PlanningCorporateDirect MarketingExcelHealthInternationalMarketingMarketing CommunicationsMarketing StrategyPromotionsSports

1 Reviews

  • Chaim_Lowenstein1 says,

    Headwaters is an asset for those companies seeking marketing. Bill is a fearless leader. Timeliness is not his strong suit however when it comes to creative talent and his ability to network professionals together he gets an A+.

    for Branding New Software Product on Feb 06, 2008