Increase the certainty, relevance and ROI of your marketing
Created the HP and Agilent Education Program.
Managed HP LaserJet Network Printer Brand.
Consulted for Steelcase Corporation on new brand and market positioning.
Managing all branding and market shaping for HP storage, workstations and reseller channel. Was leading corporate PR guy accounting for 65% total PR coverage HP-wide. Grew 6 businesses to $100 million + within 18 months. Have consistent track record to grow startups and improve relevance for small to large companies who value objectivity,& being genuine, trustworthy and transparent so as to be more market-inspired. Current focus includes technology, new business-sponsored online customer communities, health care/fitness, wellness, alternative energies/environment, bioscience and any market where relationships, trust, attitudes and motivated customers can inspire business growth.
We prefer open client exchanges so we can account for meaningful, two-way accountable and prosperous relationships. Today's customers are savvy yet many companies still operate as if little has changed. They opt to talk at customers instead of with them and tend to position themselves outside of the inner circle of what really matters to customer groups. We help to present your better self, integrate that identity across digital and traditional media and create new, exciting growth strategies.
While we see most innovation happening in startups to small businesses, we also see blind spots so assuming a position of active objectivity seems to close the gaps for clients. When we accept a client, we expect to see double digit growth as a result. current clients enjoy a 50-70% growth rate.
We require new clients to pay 50% down at the start of a project and the balance on completion. Clients who sign us up as their marketing firm of record will be able to set a run rate if they wish to a