Nothing matters more to your marketing than the words you use. A well written ugly website or letter will do better than a poorly written, but gorgeous piece of marketing material every time. Of course, it is even better when it is both.Let me show you how using the right words can trigger a buyers response from your potential clients. Words have been the triggers to your leads subconscious for thousands of years. Copywriting tap into that by bringing their strongest desires, wants and needs to the surface. It gives your prospects no choice but to act on your message.