-Certified AdWords Expert Skills: - Facebook Ads Expertise (Pixel Setup & Tracking, all type Audience(Interest, Lookalike, Remarketing) Optimization, Bidding and Conversion Optimization, all type Ad Copies Optimization). - Google Adwords Expertise (Maintenance and monitoring of keyword lists, keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics). - Google Analytics Setup & Tracking