The points we follow to make product listing optimize are
AMAZON PRODUCT LISTING CONTENT
7 steps to optimize the product page
1. Keyword Research
In order to achieve the top rankings in Amazon, you need to do an extensive keyword research and find out the keywords your competitors are ranking for.
the only way to carry out a proper keyword research is to use a keyword tool. You can find many keyword from tools that drives results directly from the Amazon.
2. Select Accurate Categories
Always choose the most accurate and narrowly defined product categories. When selecting predefined fields, choose wisely. Customers searching for products get directed to certain categories. If you’re incorrectly categorized, you won’t make the cut.
3. Don’t Duplicate Product Pages
Don’t create separate product pages for goods in different sizes and colors, for example. Reduce the number of search results and help customers find products more easily. Amazon indexes the text describing every product in their catalog, avoid confusion and duplicate content issues.
4. Effective Product Titles
Product title is one of the most important places to include keywords. Always include a brand or maker. The more complete your listings the better. Include as much relevant information as you can. Product titles are the key to customers finding your products and receiving vital information.
Structure to create optimize title [Brand] + [Sub-Brand] + [Model Number] + [Size] + [Product Description] + [Defining Features]
5. Use Bullet Points to Highlight Key Features and Benefits
Don’t skip this step, no matter how obvious you think the information may be. You have up to five bullet points to succinctly convince shoppers to buy. Make your bullet points keyword rich and informative.
Highlight the features that differentiate your products. Describing the key features of products improves your chances of winning the Buy Box. Think carefully about the wording to help customers make effective buying decisions.
6. Informative Product Descriptions
This is an opportunity to promote engagement with lively and informative writing. Detailed information is added during this stage of the listing process. Cover all the bases using associated search terms. Specify the product’s technical and physical qualities.
Talk directly to your target audience, for example, by describing the different ways they could use your product.
8. Professional Quality Product Images
Product image dimensions must be 1,000 x 1,000 pixels. 5-6 images is regarded as the optimum number. Give buyers a feel for the product, its features and advantages. Use neutral backgrounds. Show the product from various angles. The guideline is that the image makes up 85% of the frame. Use a professional photographer if required. Poor images will get your product buried.