Google AMP is a natural fit for online retailers because faster-loading pages increase mobile conversions. And the results are remarkable. Customers see revenue increases, higher conversion rates, and better performance across all user engagement metrics. BETTER SPEED & PAGE RANKING 1. AMP unmatched mobile speed, driving engagement on the mobile web 2. Increase page rank, clicks, and traffic, while reducing bounce rates 3. Better performance of your page, resulting in higher click-through rates