A guru Animation highly specialized in industrialized videos What you should not add to your gig description Don’t tell story about the service itself. Let me explain this a little bit. Let’s say your gig is about logo design, the gig description should not talk about the usage of logo. WHY? The reason is because those who needed logo design already know what they wanted to use it for. Don’t mention anything negative. Simple! Don’t mention anything that can put the client in problem or that can encourage him to do more research after purchasing the gig. Example of such things include mentioning the name of software that you use in delivering your gig. Don’t tell the history of logo design. Some of you like to write story. You don’t really need it for your gig. Telling story about how your services emerge and what it was used for is a big “shit”.