Your brand is not your logo. Your brands is the implied contract between you and your customers. It includes several components: - a Brand Promise - a Value Proposition - a Unique Selling Proposition - a Benefit Platform We have a formula-based procedure that will help you develop the strongest, most appropriate brand for your business. A Brand Platform, with all the the above elements can effectively guide many aspects of your business: marketing, customer service, product development and more. And, yes, once you have a valid Brand Platform, you can design a logo that is the symbol of your brand!