I build brand strategy and positioning for clinics, med spas, and wellness companies: brand voice, messaging pillars, and competitive positioning that hold up across your website, social, and sales pages.
As a licensed MD, I ground brand strategy in what your audience actually needs to hear to trust a health or wellness brand, not generic marketing language. My process: audit your current positioning and competitors, define your brand voice and messaging pillars, and hand you a brand guide your whole team (or future writers) can use.
I currently lead content and brand positioning for a wellness and medical center and have built brand strategy for an orthopedic surgeon's practice that grew engagement 60%+ in 6 months. MD (Catholic University of Health and Allied Sciences), Digital Marketing Pro certification (AMA + Digital Marketing Institute).