I am a master at Brand Planning, Strategy, Positioning and Naming. I bring over 20 years of brand strategy and marketing experience, working with some of the world's greatest brands, including LG, Panasonic, Logitech, RIM, SmartCap, BedSlide, Sony Music, Compass Oncology and a bunch of healthcare clients. I understand how to help you position your brand or product in a way that simply matters more, connecting your target consumers highest truth to your brands highest truth. I understand how to leverage AI tools in the planning process, but then bring decades of experience in mining the insights that will truly drive deeper human connection with your stakeholders, employees and your target consumer. Building a solid brand foundation is arguably the most important thing that you can do.